What kind of content does Tyler make?
Tyler brings a laid-back, approachable vibe to his content, showcasing mouthwatering outdoor cooking on his Blackstone grill, from perfect smashburgers to juicy steaks. He also mixes up creative cocktails and shares satisfying home renovation projects, offering a glimpse into his family life and travels along the way. His engaging videos on Instagram are perfect for brands looking to connect with an audience interested in delicious food, home projects, and a touch of everyday adventure.
Are you a brand that’s partnered with Tyler?
Verify your partnership
Who is Tyler’s audience?
Tyler's audience is likely comprised of individuals interested in lifestyle content, particularly those who enjoy home-based activities like cooking, grilling, and DIY projects, with a potential overlap in family-oriented content. Their high Instagram engagement rate (6.38%), significantly exceeding benchmarks for platforms like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%), suggests a highly invested and responsive community. This strong engagement indicates a high likelihood of audience members actively seeking out new recipes, product recommendations, and inspiration for their own homes and families, making them valuable for brand partnerships.
Which creators are similar to Tyler?
If you're looking for creators like this creator, you'll find them perfect for brands targeting families who enjoy outdoor living, home projects, and delicious food and drinks.
Derek Campanile
Instagram @dadwithapan
This creator shares recipes and cooking tips, often featuring grilling and outdoor cooking. They demonstrate how to prepare various dishes, including burgers, pizzas, chicken, and pork dishes. The creator also provides advice on using specific kitchen equipment like the Blackstone and Weber grills, and sometimes partners with food brands to showcase their products in recipes.
Timothy Van Doren
Instagram @bamagrillmaster
This creator posts videos primarily about cooking, often focusing on grilling and barbecuing. They showcase recipes for various dishes, including breakfast items, wings, tacos, ribs, sandwiches, and desserts. The creator frequently highlights specific brands of grills, charcoal, seasonings, and ingredients used in their cooking demonstrations.
Darryl Postelnick
Instagram @cookingwith_darryl
This creator shares videos about cooking, often focusing on grilling and smoking meats like brisket, ribs, and steak. They also show how to prepare various sandwiches, burgers, and tacos, sometimes using leftovers. Many videos feature collaborations with friends and family, often during golf outings or gatherings, and include tips on preparation and specific cooking techniques. They also occasionally post about attending events like the Indy 500 and using grilling or home-related products.
Frequently asked questions
Sign in to view Tyler's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Tyler today
You can use Nutcake’s agentic tools for free. Sign up today to work with Tyler on your creator campaign.