What kind of content does Tom Wayling make?
Tom Wayling brings the fascinating world of rare books to life on TikTok. He delves into the rich histories and unique publishing journeys of iconic literary works, from their physical attributes to the captivating stories behind their creation. Tom also shares his personal experiences with book collecting, offering insights into author lore and intriguing literary mysteries that will appeal to bibliophiles and brands alike.
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Who is Tom Wayling’s audience?
Tom Wayling's audience is likely comprised of engaged bibliophiles and history enthusiasts, primarily in the UK, drawn to his deep dives into rare books, literary history, and author narratives. Their intent signals are strong, indicating a desire for niche, educational content rather than fleeting trends. With a TikTok ER of 10.85%, significantly exceeding benchmarks like TikTok's ~3.0%, Tom's audience demonstrates exceptionally high engagement quality, suggesting they are highly receptive to his content and potentially valuable for targeted brand partnerships within the literary and collectible spaces.
Which creators are similar to Tom Wayling?
If you're looking for creators like this creator, you'll love diving into the fascinating world of rare books, literary history, and author stories.
Tom Ayling
Instagram @tomwayling
This creator focuses on the trade and history of rare and antique books. The content features deep dives into specific literary first editions, the origins of famous works, and the stories behind historical collectors. They also document their experiences attending book fairs and sourcing unique items for their collection. The videos provide educational insights into the historical significance and physical evolution of classic literature.
Abby Parker
TikTok @abbysbooks · Instagram @abbysbooks
This creator shares content related to books and reading. They discuss various books they have read, such as Wuthering Heights and 1984, and ask for recommendations on what to read next. The creator also talks about their interest in new media, including films and television shows. They have previously worked in book publishing and share some insights into that experience.
moonshineslibrary
TikTok @moonshineslibrary
This creator shares content about books and reading. They often film themselves browsing in bookshops like HMV and Waterstones, sometimes mentioning special offers. The creator also reviews books they have read, highlighting their top picks in genres like fantasy. They share their personal reading experiences and ask their audience about their current reads.
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