What kind of content does Tom Wayling make?
Tom Wayling brings the fascinating world of rare books to life on TikTok. He delves into the captivating stories behind iconic literary works, exploring their unique publishing histories and physical attributes. Through engaging videos, Tom shares his passion for book collecting, from discovering treasures at book fairs to comparing classic editions, offering brands a unique lens into a dedicated and engaged audience.
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Who is Tom Wayling’s audience?
Tom Wayling's audience is likely comprised of dedicated bibliophiles and enthusiasts of literary history, primarily located in GB, with a strong interest in book collecting and author narratives. Their high engagement rate (10.85% ER on TikTok, significantly exceeding benchmarks like TikTok's ~3.0%) indicates a deeply invested community actively seeking in-depth content on rare books and publishing history. This suggests a high-quality audience receptive to premium content and potential brand partnerships within the literary and collectible spaces.
Which creators are similar to Tom Wayling?
If you're looking for creators like this creator, you'll find them perfect for bibliophiles fascinated by the stories behind rare books, literary history, and the publishing world.
Tom Ayling
Instagram @tomwayling
This creator focuses on the trade and history of rare and antique books. The content features deep dives into specific literary first editions, the origins of famous works, and the stories behind historical collectors. They also document their experiences attending book fairs and sourcing unique items for their collection. The videos provide educational insights into the historical significance and physical evolution of classic literature.
Abby Parker
TikTok @abbysbooks · Instagram @abbysbooks
This creator shares content related to books and reading. They discuss various books they have read, such as Wuthering Heights and 1984, and ask for recommendations on what to read next. The creator also talks about their interest in new media, including films and television shows. They have previously worked in book publishing and share some insights into that experience.
moonshineslibrary
TikTok @moonshineslibrary
This creator shares content about books and reading. They often film themselves browsing in bookshops like HMV and Waterstones, sometimes mentioning special offers. The creator also reviews books they have read, highlighting their top picks in genres like fantasy. They share their personal reading experiences and ask their audience about their current reads.
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