What kind of content does Toby-Jay make?
Toby-Jay offers a unique blend of insightful commentary and lighthearted humor. On TikTok and Instagram, they delve into nuanced discussions around gender identity, societal norms, and personal experiences, often reflecting on the impact of social media. Their content also features comedic bloopers and reflections, adding a relatable and entertaining dimension to their thoughtful explorations.
Are you a brand that’s partnered with Toby-Jay?
Verify your partnership
Who is Toby-Jay’s audience?
Toby-Jay's audience is likely composed of individuals interested in discussions around gender identity, societal norms, and the impact of social media, seeking relatable personal experiences delivered with a comedic touch. Their high TikTok engagement rate of 8.78% significantly surpasses platform benchmarks (e.g., TikTok ~3.0%), indicating a highly receptive and actively participating community. This suggests strong potential for deep engagement and brand loyalty, as followers are not only consuming content but actively interacting with it, signaling a valuable audience for brands looking to connect on a more personal and humorous level.
Which creators are similar to Toby-Jay?
If you're looking for creators like this creator, you'll love those who use humor to explore gender identity, challenge societal norms, and share personal experiences online.
Anna
TikTok @khaleesianahita · Instagram @khaleesianahita
This creator posts videos discussing relationships and personal development. They share thoughts on topics such as love, communication, and self-healing. There are also videos reflecting on gym motivation, daily discipline, and humorous personal anecdotes. Some content also touches on current events and societal commentary.
Dee
TikTok @deelyn_reallife
This creator shares short videos covering a range of topics. They have posted content related to karaoke performances at Riggs Lounge in London. Additionally, they address questions about identity, specifically discussing the concept of being a lesbian. The creator also shares updates from their live streams and uses the #onthisday hashtag to revisit past content.
Ben Clark
TikTok @dadandsecondborn
This creator posts videos that often pose questions or share unusual facts. They frequently engage viewers by asking them to comment on their location, favourite things, or to complete sentences using their keyboard. Many videos include interactive elements, such as asking viewers to tap the screen or share the video to reveal information or find out about future events. The creator also uses challenges, like guessing a small number in a video or testing friendships by seeing if others respond.
Frequently asked questions
Sign in to view Toby-Jay's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Toby-Jay today
You can use Nutcake’s agentic tools for free. Sign up today to work with Toby-Jay on your creator campaign.