What kind of content does TOAST make?
TOAST serves up delicious content showcasing their vibrant food business on Instagram. Their feed highlights mouthwatering menu items like their signature breakfast naan and comforting sweet potato soup, alongside impressive catering spreads perfect for any event. Beyond the food, TOAST offers a delightful peek behind the scenes, sharing engaging moments with their staff and business updates that bring their brand to life.
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Who is TOAST’s audience?
TOAST's audience is likely comprised of aspiring and established food entrepreneurs, restaurateurs, and home cooks interested in practical business advice and menu inspiration. Their high Instagram engagement rate (6.47% ER) significantly surpasses benchmarks for platforms like TikTok (~3.0%) and Instagram (~1.5%), indicating a highly receptive and actively involved community. This suggests strong intent signals for actionable content related to food business operations, catering, and specific menu item development, promising high-quality engagement and potential for conversion on Nutcake.
Which creators are similar to TOAST?
If you're looking for creators like this creator, partner with those who excel at showcasing delicious food business content, perfect for breakfast, lunch, and catering menus.
Temps
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Food London guide
TikTok @foodguidelondon
The creator makes videos primarily about food experiences, including restaurant visits, homemade meals, and culinary reviews. They share their opinions on various dishes, cooking tips, and food-related outings. Their content often features traditional and international cuisines, with a focus on casual dining and special occasion meals. Additionally, they include personal stories and lifestyle content related to their experiences.
Star Holroyd
TikTok @starholroyd · Instagram @starholroyd
This creator posts content related to food, particularly 'toastie roulette' challenges where they try unusual toastie combinations. They also share content about wedding planning, discussing venue choices and offering outfit ideas for occasions like engagement parties. Other topics include Invisalign experiences, reflections on millennial nostalgia, and comedic observations about British culture. The creator also promotes events and products, including free tickets from the BBC and using Google Gemini for recipe ideas.
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