What kind of content does TOAST make?
TOAST shares mouthwatering glimpses into their bustling food business, specializing in breakfast, lunch, and catering. Their Instagram feed is a vibrant showcase of delicious menu items, from their signature breakfast naan to comforting sweet potato soup, alongside inspiring spreads for event catering. Brands can connect with TOAST to reach an audience eager for culinary inspiration and behind-the-scenes peeks into a thriving food venture.
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Who is TOAST’s audience?
TOAST's audience is likely comprised of aspiring and established food entrepreneurs, restaurateurs, and home cooks seeking practical advice and inspiration for their own food businesses. Their high Instagram engagement rate (6.47% ER) significantly surpasses benchmarks for platforms like TikTok (~3.0%) and Instagram (~1.5%), indicating a highly invested and responsive community. This strong engagement suggests users are actively seeking actionable content related to menu development, catering strategies, and breakfast/lunch concepts, making them valuable prospects for Nutcake's creator tools and resources.
Which creators are similar to TOAST?
If you're looking for creators like this creator, partner with those who excel at showcasing delicious food business content, perfect for breakfast, lunch, and catering menu items.
Temps
TikTok @temp_tation · Instagram @temp_tation
This creator posts videos about food and travel. They share reviews of restaurants and specific dishes like sandwiches and pastries. Their content also features experiences like overnight stays at hotels and trying new food and drink products. Some videos document personal events such as becoming an uncle or purchasing a puppy.
Food London guide
TikTok @foodguidelondon
The creator makes videos primarily about food experiences, including restaurant visits, homemade meals, and culinary reviews. They share their opinions on various dishes, cooking tips, and food-related outings. Their content often features traditional and international cuisines, with a focus on casual dining and special occasion meals. Additionally, they include personal stories and lifestyle content related to their experiences.
Star Holroyd
TikTok @starholroyd · Instagram @starholroyd
This creator posts content related to food, particularly 'toastie roulette' challenges where they try unusual toastie combinations. They also share content about wedding planning, discussing venue choices and offering outfit ideas for occasions like engagement parties. Other topics include Invisalign experiences, reflections on millennial nostalgia, and comedic observations about British culture. The creator also promotes events and products, including free tickets from the BBC and using Google Gemini for recipe ideas.
Frequently asked questions
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