What kind of content does Penny make?
Penny champions a conscious approach to style, sharing her love for sustainable and preloved fashion across Instagram. She transforms secondhand finds, often from charity shops and Vinted, into chic, everyday looks, documented through engaging outfit checks and styling challenges. Penny also delves into important industry conversations, addressing greenwashing and advocating for more mindful consumption in fashion.
Are you a brand that’s partnered with Penny?
Verify your partnership
Who is Penny’s audience?
Penny's audience is likely composed of environmentally conscious individuals in the UK interested in ethical and affordable fashion choices. Their intent signals are strong, indicated by a high engagement rate of 2.39% on Instagram, surpassing the platform benchmark of 1.5%. This suggests a highly receptive and active community that values Penny's expertise in sustainable and secondhand styling, and is likely to respond positively to content related to preloved fashion and critiques of greenwashing.
Which creators are similar to Penny?
If you're looking for creators like this creator, you'll find them perfect for audiences passionate about sustainable and preloved fashion, seeking authentic secondhand styling tips and charity shop finds.
unee
TikTok @znechlz
This creator shares videos featuring fashion content. They showcase outfits, often featuring thrifted or pre-owned items, and discuss their latest finds. Topics include unboxing new accessories, styling different pieces, and creating 'fit checks'. The creator also shares reflections on music and personal style.
itsnicollehey
TikTok @itsnicollehey
This creator shares videos focusing on fashion and beauty. They often showcase outfits sourced from secondhand platforms like Vinted, promoting sustainable shopping. The creator also shares makeup routines, detailing the products they use. Additionally, they sometimes create content with their son, featuring matching outfits and discussing their shared interest in music.
Darwin Alford
Instagram @sustainabledna
This creator focuses on sustainable living, often sharing content about thrift shopping and upcycling furniture. They discuss ethical fashion, including anti-fast fashion initiatives and the impact of garment workers. The creator also touches on environmental topics like saving bees and reducing plastic waste, alongside personal reflections on mindfulness and moving to a new location.
Frequently asked questions
Sign in to view Penny's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Penny today
You can use Nutcake’s agentic tools for free. Sign up today to work with Penny on your creator campaign.