What kind of content does this_esme make?
this_esme offers an authentic glimpse into equestrian life, sharing practical horse care tips and the realities of rural living with their audience on TikTok and Instagram. Their content beautifully blends the world of horses with charming pet features, all while navigating the everyday impacts of weather on their lifestyle. Brands will appreciate the creator's genuine voice and their engaging reviews of equestrian gear, resonating deeply with a dedicated community.
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Who is this_esme’s audience?
This_esme's audience is highly engaged, with exceptionally high engagement rates (17.37% on TikTok, 17.55% on Instagram) significantly outperforming industry benchmarks (TikTok ~3.0%, Instagram ~1.5%). This indicates a dedicated community actively seeking content around equestrian life, horse care, rural living, and pet content. Their intent signals suggest they are interested in product recommendations and lifestyle inspiration within this niche, making them a valuable audience for brands in the equestrian and rural lifestyle sectors. The quality of engagement points to strong brand loyalty and purchase intent.
Which creators are similar to this_esme?
If you're looking for creators like this creator, partner with those who offer authentic glimpses into equestrian life, horse care, and the charm of rural living for pet and gear-focused campaigns.
SillyPrune
TikTok @sillyprune · Instagram @sillyprune
This creator posts videos about horses and equestrian activities, including riding, jumping, and racing. They also share content related to off-roading with quad bikes and driving trucks. Some videos feature humorous stories and vlogs about their experiences, sometimes involving their dogs and personal anecdotes.
Livi Shelby
TikTok @livshelby
This creator posts videos about equestrian life, including riding horses and caring for them. They also share their journey of starting their own equestrian clothing brand, documenting the design process and photoshoots. Additionally, the creator discusses personal topics such as building confidence after childbirth and navigating challenging social dynamics with other girls. They also share stories about rescuing and rehoming ponies.
India Katona
Instagram @indiakatona
This creator shares content related to equestrian life, often featuring their horses and country pursuits. They document visits to events like the Chelsea Flower Show and Badminton Horse Trials, highlighting shops and brands they discover. The creator also shares insights into their social media journey, including launching training courses. Additionally, they post humorous comparisons between goats and men, as well as picturesque views from their rural surroundings.
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