What kind of content does UHI make?
UHI offers an authentic glimpse into university life, sharing engaging videos on Instagram that capture the daily routines of students, their online learning journeys, and the well-deserved celebrations after completing assignments. Through practical study tips, especially during exam periods, and highlights of campus events and opportunities, UHI provides valuable insights for prospective and current students exploring courses from entry-level to advanced degrees.
Are you a brand that’s partnered with UHI?
Verify your partnership
Who is UHI’s audience?
UHI's audience is likely comprised of prospective and current university students in the UK, actively seeking advice and relatable content on navigating academic life and online learning. Their high Instagram engagement rate of 7.17% significantly surpasses typical benchmarks (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%), indicating a highly invested and responsive community. This suggests strong potential for driving meaningful interactions, conversions for related educational products, or participation in sponsored content related to student life.
Which creators are similar to UHI?
If you're looking for creators like this creator, you'll find them perfect for students navigating university life, online learning, and seeking valuable study tips and authentic student experiences.
Skyegiblin
TikTok @skyegiblin
This creator posts videos about their daily life as a student, focusing on challenges like managing without heating during winter. They also share experiences like visiting places such as Paris in Dundee and enjoying food from Its'u UK. Other content includes moments of achieving a flow state and general lifestyle vlogs.
Emily Percival
TikTok @emilypercival
This creator shares videos about their life as a university student, covering topics such as daily routines, academic challenges, and social events. They document their experiences with university studies, including lectures, assignments, and dissertation writing. The creator also shares lifestyle content, including makeup tutorials, 'what I eat in a day' videos, and fitness activities like Pilates. Additionally, they post about their work in hospitality, detailing customer interactions and behind-the-scenes moments.
Med by Fio
TikTok @medbyfio · Instagram @medbyfio
The creator makes videos about personal development, independence, and lifestyle topics. They share thoughts on relationships, self-awareness, and enjoying life as a single person. The content also includes casual vlogs and reflections on daily experiences and self-care.
Frequently asked questions
Sign in to view UHI's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with UHI today
You can use Nutcake’s agentic tools for free. Sign up today to work with UHI on your creator campaign.