What kind of content does The Squid make?
The Squid crafts hilarious sketch comedy, infused with a distinct British sensibility. Their TikTok videos dive into relatable everyday situations, family dynamics, and seasonal fun, often with a nostalgic nod and a touch of parody. Brands looking to connect with an audience that appreciates sharp observational humour and lighthearted skits will find a perfect partner in The Squid.
Are you a brand that’s partnered with The Squid?
Verify your partnership
Who is The Squid’s audience?
The Squid's audience is likely composed of individuals who appreciate sharp, observational British humour and relatable sketch comedy. Their high TikTok engagement rate (11.47% ER) significantly surpasses benchmarks across major platforms (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%), indicating a highly receptive and actively engaged fanbase. This suggests viewers are not just passively consuming content but are likely to comment, share, and actively participate in discussions, making them valuable for brand partnerships seeking strong audience interaction.
Which creators are similar to The Squid?
If you're looking for creators like The Squid, you'll love comedians who masterfully blend relatable British humor and sharp observational parodies of everyday life.
James Bertie
TikTok @mrjamesbertie · Instagram @mrjamesbertie
This creator posts short-form comedy videos. They often feature improv sketches, sometimes with another comedian. The content includes observational humour and relatable situations, often with a British slant. Topics range from everyday occurrences like meal deals to comical scenarios such as bad dates or dealing with 'bench police'. The creator also sometimes shares content related to winning prizes.
Imogen Andrews
TikTok @imogenaisha · Instagram @imogenandrewscomedy
This creator makes comedy sketches that often parody current events and relatable situations. Many videos touch on themes such as the pressures of festival season, political satire, and everyday life experiences. The creator also uses skits to highlight advertisements for various brands, often incorporating humour and a distinctive persona.
Lorna Rose Treen
TikTok @instalorns · Instagram @instalorns
This creator posts humorous skits and short comedic videos. The content often involves exaggerated reactions and scenarios, sometimes featuring confrontational or absurd dialogue. Many videos appear to be reactions to situations or hypothetical scenarios, presented with a comedic twist. The creator uses popular sounds and dialogue to enhance the comedic effect of their videos.
Frequently asked questions
Sign in to view The Squid's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with The Squid today
You can use Nutcake’s agentic tools for free. Sign up today to work with The Squid on your creator campaign.