What kind of content does The Padded Seat make?
The Padded Seat offers in-depth reviews of matchday hospitality across football, rugby, and NBA games. Their content, featured on TikTok and Instagram, dives deep into the stadium experience, from the quality of food and drink to seating comfort and overall value. Brands can connect with an engaged audience interested in premium sporting event experiences and the finer details of game day.
Are you a brand that’s partnered with The Padded Seat?
Verify your partnership
Who is The Padded Seat’s audience?
The Padded Seat's audience is likely comprised of passionate football fans in GB, actively seeking in-depth matchday hospitality and stadium experience reviews. Their high engagement rates on both TikTok (5.74% ER) and Instagram (9.30% ER) significantly surpass platform benchmarks, indicating a highly dedicated and responsive community. This suggests strong intent signals for sponsored content related to sports, food and drink, and travel, with a high likelihood of quality engagement and conversion.
Which creators are similar to The Padded Seat?
If you're looking for creators like this creator, target fans who love in-depth stadium experiences, delicious matchday food, and passionate sports reviews.
GFed
Instagram @gfedgocrazy
This creator documents their experiences attending various sporting events and visiting stadiums across the United States. They often focus on the atmosphere, unique food offerings, and historical aspects of the venues. They also share insights into travel related to these events, including flights and accommodation. Occasionally, the creator discusses security protocols and personal experiences with venue access.
Southampton FC
TikTok @southamptonfc · Instagram @southamptonfc
This creator posts content about football, including player interviews and analysis of matches. They share their opinions on favourite goals and players of the match. The creator also posts lighter content, such as players attempting challenges and reacting to fan tattoos.
RishiTheLifeLongLearner
TikTok @connectwithrishisharma
This creator posts videos about football matches, often focusing on specific goals and player performances. They share highlights, discussing the skill involved in assists and finishes. The content also includes commentary on team play and game strategy. Additionally, there are occasional videos featuring everyday items like water bottles.
Frequently asked questions
Sign in to view The Padded Seat's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with The Padded Seat today
You can use Nutcake’s agentic tools for free. Sign up today to work with The Padded Seat on your creator campaign.