What kind of content does The Padded Seat make?
The Padded Seat offers in-depth reviews of matchday hospitality across a range of sports, from football and rugby to NBA games. Their content, primarily on TikTok and Instagram, breaks down the full stadium experience, focusing on everything from the food and drink to seating and overall value. Brands can connect with an engaged audience keen on premium sports viewing and travel.
Are you a brand that’s partnered with The Padded Seat?
Verify your partnership
Who is The Padded Seat’s audience?
The Padded Seat's audience is likely comprised of passionate football fans in GB, actively seeking in-depth matchday hospitality and stadium experience reviews. Their high engagement rates (TikTok 5.74%, Instagram 9.30%) significantly outperform industry benchmarks (TikTok ~3.0%, Instagram ~1.5%), indicating a highly receptive and dedicated community. This suggests strong intent signals for sponsored content related to stadium food/drink, hospitality packages, and potentially travel or merchandise. The exceptional ER points to a valuable audience receptive to authentic recommendations and brand partnerships.
Which creators are similar to The Padded Seat?
If you're looking for creators like this creator, target fans seeking authentic matchday hospitality, stadium experiences, and honest sports reviews with a focus on food and drink.
GFed
Instagram @gfedgocrazy
This creator documents their experiences attending various sporting events and visiting stadiums across the United States. They often focus on the atmosphere, unique food offerings, and historical aspects of the venues. They also share insights into travel related to these events, including flights and accommodation. Occasionally, the creator discusses security protocols and personal experiences with venue access.
Rukiah Ally
Instagram @rukiah.ally2
This creator posts content about football matches, often focusing on Manchester United games. They share their experiences attending games, including travel, outfit choices, and match day rituals. The creator also documents participation in charity football matches and tests the longevity of makeup during a game. Additionally, they have posted vlogs about visiting Banff in Canada and attending other sporting events.
Southampton FC
TikTok @southamptonfc · Instagram @southamptonfc
This creator posts content about football, including player interviews and analysis of matches. They share their opinions on favourite goals and players of the match. The creator also posts lighter content, such as players attempting challenges and reacting to fan tattoos.
Frequently asked questions
Sign in to view The Padded Seat's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with The Padded Seat today
You can use Nutcake’s agentic tools for free. Sign up today to work with The Padded Seat on your creator campaign.