What kind of content does Martin Johansen make?
Martin Johansen brings the world of heavy machinery to life on TikTok and Instagram, with a particular focus on Volvo excavators and loaders. His videos offer an in-depth look at these powerful machines in action, from loading trucks to demonstrating the capabilities of specific models like the EC750El. Brands looking to showcase their construction equipment or accessories will find Martin's engaging, practical content a compelling way to reach a dedicated audience.
Are you a brand that’s partnered with Martin Johansen?
Verify your partnership
Who is Martin Johansen’s audience?
Martin Johansen's audience is likely comprised of construction professionals, heavy equipment enthusiasts, and hobbyists interested in the operation and mechanics of machinery. Their intent signals are strong, indicated by high engagement rates on both TikTok (3.52% ER) and Instagram (3.56% ER), significantly outperforming benchmarks for both platforms (TikTok ~3.0%, Instagram ~1.5%). This suggests a highly engaged community actively seeking detailed content on heavy machinery, particularly Volvo and similar brands, and likely receptive to product demonstrations, operational tips, and industry insights.
Which creators are similar to Martin Johansen?
If you're looking for creators like this creator, partner with those who showcase powerful heavy machinery like excavators and loaders for your construction equipment brand.
Diggers and Dozers
TikTok @diggersanddozers · Instagram @diggersanddozers
This creator posts videos about heavy machinery and construction equipment. They showcase various brands and models, including excavators, wheel loaders, and mining trucks. The content often features demonstrations of equipment capabilities, such as demolition tools and screening buckets. Many videos are filmed at industry trade shows like ConExpo.
Tom Gill
TikTok @tomgill85 · Instagram @tomgill85
This creator posts videos about construction and farming. The content often features heavy machinery such as excavators and diggers performing various tasks. These tasks include digging ponds, laying services, and creating roundabouts. The videos also show aspects of farm life and the daily work involved.
Weaver Plant Ltd
Instagram @weaverplantltd
This creator posts videos about plant hire and construction projects. They showcase various machinery such as JCB telehandlers, Volvo excavators, and Kubota diggers. The content often highlights the use of these machines for tasks like golf course shaping, demolition, and groundworks. They also feature footage of the machinery operating at notable events like the Chelsea Flower Show.
Frequently asked questions
Sign in to view Martin Johansen's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Martin Johansen today
You can use Nutcake’s agentic tools for free. Sign up today to work with Martin Johansen on your creator campaign.