What kind of content does James make?
James crafts sophisticated content around the world of cocktails, with a special focus on the iconic Negroni and other timeless mixed drinks. Through engaging posts on Instagram, he shares in-depth bar reviews and recommendations, highlighting exceptional drink menus, ambiance, and food across London, Brighton, and Melbourne. James also delves into spirit spotlights, like rum, and offers delicious recipes for both alcoholic and non-alcoholic creations, making him a go-to source for discovering expertly crafted beverages and vibrant social experiences.
Are you a brand that’s partnered with James?
Verify your partnership
Who is James’s audience?
James's audience is likely comprised of UK-based individuals interested in mixology, bar culture, and cocktail recipes, particularly those with an affinity for London's hospitality scene. Their high Instagram engagement rate (13.18%) significantly surpasses benchmarks (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%), indicating a highly dedicated and responsive follower base. This suggests strong intent signals for discovering new drinks, bar recommendations, and potentially purchasing related products or experiences. The quality of engagement is demonstrably high, making James's audience a valuable target for brands in the beverage, lifestyle, and hospitality sectors.
Which creators are similar to James?
If you're looking for creators like James, you'll love discovering talented mixologists and bar reviewers who share their passion for crafting delicious cocktails and exploring the best drinking spots in London.
Jae Bae (배재윤)
Instagram @jarbae
This creator focuses on making cocktails and sharing recipes for them. They often create seasonal drinks, like a watermelon margarita for summer, or a peach pie jam cocktail. The creator also makes coffee-based drinks and shares recipes for pastries like cakes. They have also posted content about editing videos in a specific style and exploring travel destinations.
Lincoln Smith
TikTok @.lincolnsmith
This creator posts videos about making and trying various alcoholic and non-alcoholic beverages. Their content features drinks such as gin cocktails, whiskey, beer, and liqueurs, often mixed with soft drinks or served with ice. They also share experiences trying unique combinations, like a pickleback shot or Grappa. The creator frequently thanks others for gifted drinks and encourages responsible consumption.
Miguel Buencamino
Instagram @holycityhandcraft
This creator posts videos about making cocktails, including classic recipes and new creations. They also share content related to their experiences as a father and occasional reviews of cars or appliances. The creator has also published a book of cocktail recipes titled "Essential Cocktails".
Frequently asked questions
Sign in to view James's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with James today
You can use Nutcake’s agentic tools for free. Sign up today to work with James on your creator campaign.