What kind of content does Jessell and Andrew make?
Jessell and Andrew bring a 'function first' approach to home improvement and design on Instagram. They share practical tips for enhancing liveability and organisation, from DIY projects to smart furniture arrangements. Their content also features inspiring renovation journeys, showcasing how thoughtful upgrades can transform spaces. Brands looking to highlight functional home solutions will find a natural fit with their audience.
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Who is Jessell and Andrew’s audience?
Jessell and Andrew's audience is likely comprised of homeowners and renters actively seeking inspiration and practical advice for home improvement and DIY projects. Their high Instagram engagement rate (3.80% ER), significantly above the platform benchmark of 1.5%, indicates a highly receptive and interactive community. This suggests strong intent signals for product recommendations related to tools, materials, and organizational solutions, and points towards a high-quality engagement profile with a propensity for action and conversion.
Which creators are similar to Jessell and Andrew?
If you're looking for creators like Jessell and Andrew, you'll love their inspiring home improvement and DIY projects that transform spaces into functional, beautifully organized homes.
Karsen Kimball
Instagram @karsenkimball
This creator shares content related to home improvement, decorating, and moving. They often showcase new furniture, outdoor spaces, and interior design projects. The creator also posts about personal milestones such as buying a home and celebrating achievements. Additionally, they feature lifestyle content, including book recommendations and beauty products, often highlighting partnerships with various brands.
Gabby Dolechek
Instagram @gabbydolechek
This creator shares videos about home improvement projects and renovations, often documenting the process of transforming their living spaces. They frequently focus on exterior work such as yard maintenance, gardening, and pest control, as well as interior updates like painting and organising storage areas. The creator also shares personal content, including family events and simple recipes.
Becky George | House + Home
Instagram @styledbybeck
This creator shares videos about home decor and DIY projects. They showcase furniture makeovers, such as changing a faucet's appearance using specific products, and demonstrate how to create decorative items like paper chains. The content also includes tips for organising and styling different areas of the home, like wall niches and coffee tables, often with a focus on seasonal themes like autumn. Additionally, they share personal lifestyle content, including quick recipes and parenting humour.
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