What kind of content does Jessell and Andrew make?
Jessell and Andrew bring a "function first" approach to home improvement and design on Instagram. They share practical, actionable advice through engaging DIY projects, clever organization hacks, and inspiring renovation journeys. Their content is perfect for brands looking to showcase how their products can enhance everyday living and create more functional, comfortable spaces.
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Who is Jessell and Andrew’s audience?
Jessell and Andrew's audience is likely composed of homeowners and renters actively seeking inspiration and practical advice for home improvement projects, from minor DIY tasks to larger renovations. Their strong Instagram engagement rate of 3.80% significantly surpasses benchmarks for platforms like Instagram (1.5%) and TikTok (3.0%), indicating a highly invested and responsive community. This suggests their followers are not just passively consuming content but are likely to engage with calls to action, product recommendations, and detailed project breakdowns, signaling strong potential for conversion and brand partnerships.
Which creators are similar to Jessell and Andrew?
If you're looking for creators like this creator, you'll love their practical tips for transforming your home into a stylish and organized sanctuary.
Rashida Banks
Instagram @rashida.banks
This creator focuses on home improvement and DIY projects, often with a budget-friendly approach. They document the process of refreshing spaces such as bathrooms and closets, frequently using items already owned or sourced from places like Facebook Marketplace and HomeGoods. The content also includes demonstrations of organisational hacks, styling tips for home decor, and product reviews, such as eyewear and home scents.
Karsen Kimball
Instagram @karsenkimball
This creator shares content related to home improvement, decorating, and moving. They often showcase new furniture, outdoor spaces, and interior design projects. The creator also posts about personal milestones such as buying a home and celebrating achievements. Additionally, they feature lifestyle content, including book recommendations and beauty products, often highlighting partnerships with various brands.
Gabby Dolechek
Instagram @gabbydolechek
This creator shares videos about home improvement projects and renovations, often documenting the process of transforming their living spaces. They frequently focus on exterior work such as yard maintenance, gardening, and pest control, as well as interior updates like painting and organising storage areas. The creator also shares personal content, including family events and simple recipes.
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