What kind of content does Jessell and Andrew make?
Jessell and Andrew bring a "function first" approach to home improvement and design on Instagram. They share practical DIY projects, clever organization hacks, and inspiring renovation journeys, all focused on making spaces more liveable. Their content is a go-to for homeowners looking to enhance functionality and comfort, often featuring collaborations that highlight how specific products can elevate everyday living.
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Who is Jessell and Andrew’s audience?
Jessell and Andrew's audience is likely comprised of homeowners and renters actively seeking inspiration and practical advice for home improvement projects. Their high Instagram engagement rate (3.80% ER), significantly exceeding benchmarks for platforms like Instagram (~1.5% ER) and YouTube (~2.0% ER), indicates a highly motivated and receptive community. This suggests strong intent signals for DIY tutorials, product recommendations, and renovation insights, pointing towards a high-quality audience eager to consume and act on their content.
Which creators are similar to Jessell and Andrew?
If you're looking for creators like Jessell and Andrew, you'll love their practical advice for transforming your home with smart DIY, organization, and renovation projects.
Alexandra England
Instagram @alexandra__harper
This creator shares videos about home décor, focusing on styling tips and product recommendations. They often visit stores like Pottery Barn, Target, Walmart, and HomeGoods, showcasing affordable alternatives and styling ideas for various spaces. Topics covered include lighting, rugs, seasonal décor, and organisation solutions, with a particular emphasis on creating stylish and inviting home environments.
Rahema
Instagram @islandgal_5homedecor
This creator shares content focused on home improvement and interior design. They often showcase transformations of spaces like bedrooms and living areas, highlighting furniture, paint colours, and lighting. The creator also shares tips and product recommendations for outdoor living, including patio furniture and garden maintenance. Additionally, they feature reviews of new car models, focusing on interior features and driving experience.
Sarah Merrell
Instagram @sarahflipsit
This creator shares DIY home renovation projects, including a flooded laundry room makeover and building a home gym system. They also document family activities, such as creating a backyard soccer stadium for a family match and using home improvement products for outdoor play. The creator also shares tips on home decor, like painting shutters and installing new lighting, and uses tools to find paint colours for projects.
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