What kind of content does JESS XU make?
JESS XU offers a curated blend of beauty and fashion content across Instagram. Her feed features engaging videos on hair care and makeup, alongside highlights from exclusive fashion events like the Met Gala. JESS XU also showcases luxury accessories from brands such as Bvlgari, and has partnered with companies like Shu Uemura, Kiss Nails, and Ray-Ban Meta AI.
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Who is JESS XU’s audience?
JESS XU's audience is likely comprised of consumers interested in beauty, fashion, and luxury accessories, primarily within the US. Their high Instagram engagement rate (5.72% ER) significantly surpasses benchmarks for platforms like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%), indicating a highly receptive and actively engaged follower base. This suggests strong intent signals for product discovery and purchase consideration within her niche, pointing to high-quality engagement and a valuable audience for relevant brands.
Which creators are similar to JESS XU?
If you're looking for creators like this creator, you'll find them perfect for brands targeting audiences interested in luxury beauty, fashion, and high-end accessories.
Sierra Rena
Instagram @sierrarenas
This creator posts content about fashion, including styling outfits and attending fashion shows. They often share makeup tutorials and discuss fashion events like the Met Gala and Gucci shows. The creator also promotes clothing items and shares personal shopping hauls, sometimes featuring collaborations with fashion brands.
Julia Hatch
Instagram @julia.hatch
This creator often posts content about fashion, beauty, and lifestyle. They share videos featuring outfit inspiration, particularly for festivals, and beauty product reviews. The creator also documents experiences such as travelling, visiting theme parks, and trying new cars. Many videos involve the creator's mother, discussing shared interests like makeup and fragrances.
Raeann Langas
Instagram @raeannlangas
This creator shares content about fashion and beauty. They review clothing items such as dresses and shoes, often focusing on comfort and fit for different body types. The creator also shares makeup tutorials, highlighting specific products and techniques for achieving certain looks, such as glossy lips. Additionally, they post about travel experiences, packing tips, and attending fashion events like Miami Swim Week.
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