What kind of content does Gigi Goode make?
Gigi Goode shares an intimate look into their personal life on Instagram, focusing on the exciting journey of renovating and decorating their new home. Viewers can follow along with detailed room makeovers and enjoy candid vlogs, with deeper dives available on their Substack. Gigi also showcases their creative flair through unique hat designs, often collaborating with fashion brands.
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Who is Gigi Goode’s audience?
Gigi Goode's audience is likely comprised of individuals interested in home improvement, interior design, and lifestyle content, drawn in by her engaging vlogs and personal insights. Their intent signals are strong, indicated by an impressive 8.67% engagement rate on Instagram, significantly outperforming benchmarks across major platforms like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%). This elevated engagement suggests a highly invested and responsive community, eager for her unique blend of renovation projects and personal storytelling, particularly her signature hat style.
Which creators are similar to Gigi Goode?
If you're looking for creators like this creator, you'll love following along with their home renovation, decorating, and personal life vlogs, complete with fabulous hat moments.
Erin Conway
Instagram @kismet_house
This creator shares content related to home renovation and design, often focusing on their 1909 home. Videos showcase projects like wallpapering, building bookshelves, and window replacements, frequently featuring their husband's involvement in the building process. They also post about personal life, including reflections on aging, style choices, and humorous interactions with their spouse. Seasonal content, such as decorating for autumn, is also a recurring theme.
Jasmin Graham
TikTok @jasmingraham_
This creator posts videos about home improvements and decorating, showcasing projects like painting a spare bedroom. They also share personal lifestyle content, including gym visits and casual meal choices. Other videos feature fashion, such as styling specific footwear, and hair care routines using popular beauty products and tools. The creator also engages with their audience by responding to comments and sharing light-hearted observations about life.
Alex Mazhukhin
Instagram @mr.build_it
This creator shares videos about home renovation projects, often featuring work on a 1978 house. They document various DIY tasks, from construction and repairs to landscaping and interior improvements. The creator also posts personal reflections, motivational messages, and light-hearted content related to everyday life. There are also videos that touch on nostalgic memories and humorous observations.
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