What kind of content does Kelly make?
Kelly shares their passion for allotment gardening on Instagram, offering practical advice on cultivating vegetables like tomatoes and pumpkins. Their content features unique tips, such as strengthening seedlings and navigating challenging weather, all delivered with an encouraging and personal touch. Beyond the garden, Kelly openly discusses their cancer journey and pregnancy, creating an authentic connection with their audience and occasionally surprising them with seed giveaways.
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Who is Kelly’s audience?
Kelly's audience on Nutcake is likely comprised of UK-based gardening enthusiasts, ranging from novice allotment holders to experienced vegetable cultivators. Their intent signals are strong, indicated by high engagement with content focused on practical gardening tips and Kelly's personal journey, as well as enthusiastic participation in seed giveaways. With an impressive 9.12% engagement rate on Instagram, significantly exceeding benchmarks (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%), Kelly's audience demonstrates a highly invested and responsive community, suggesting excellent potential for conversion on Nutcake.
Which creators are similar to Kelly?
If you're looking for creators like this creator, you'll love channels offering practical allotment and gardening tips, vegetable cultivation advice, and exciting seed giveaways for your personal journey.
Charlotte Copley
Instagram @my_allotment_story
This creator shares content about gardening, focusing on their allotment and growing vegetables such as potatoes and onions. They also cover beekeeping, including winter hive inspections and feeding bees. Additionally, the creator documents their journey learning floristry, preparing to grow and arrange their own wedding flowers. They also share occasional lifestyle content, such as activities with friends and family and their dog.
Dr Rachel Greenhill
TikTok @rachelsallotment · Instagram @rachels.allotment
This creator shares content about growing a variety of plants, including tomatoes, sweet peas, and hydrangeas. They offer tips on sowing seeds, protecting plants from cold weather, and managing common gardening issues such as watering and pests. The creator also documents their experiences with new gardens, including a new build garden and an allotment, and shares their progress with vegetables like broad beans and garlic.
Nettles and Petals
TikTok @nettlesandpetals · Instagram @nettlesandpetals
This creator posts videos about various gardening techniques and projects. They share advice on sowing seeds, such as sweet peas and garlic, and demonstrate how to save seeds from vegetables like tomatoes and cucumbers. The creator also offers tips on building garden structures for biodiversity, composting, and preserving harvests. Additionally, they provide instructions for making homemade remedies and recipes using garden produce.
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