What kind of content does Ali Wilson make?
Ali Wilson transforms ordinary spaces into stylish havens with practical home improvement and decoration content. On Instagram, Ali shares engaging DIY tutorials for projects like wallpapering and furniture upgrades, alongside inspiring thrift hauls and budget-friendly room reveals. Brands looking to connect with an audience interested in accessible home transformations will find Ali's approachable and visually appealing style a perfect fit.
Are you a brand that鈥檚 partnered with Ali Wilson?
Verify your partnership
Who is Ali Wilson鈥檚 audience?
Ali Wilson's audience is likely comprised of individuals interested in accessible and stylish home improvement, DIY projects, and budget-friendly decor solutions, primarily within the US. Their intent signals are strong, indicated by an impressive Instagram engagement rate of 3.85%, significantly outperforming benchmarks like TikTok (~3.0%) and Instagram's average (~1.5%). This suggests a highly receptive and actively participating community, eager to consume and interact with Ali's content, promising high-quality engagement and potential for conversion on Nutcake.
Which creators are similar to Ali Wilson?
If you're looking for creators like this creator, you'll love content for anyone seeking budget-friendly home transformations and unique decor ideas.
Amanda Walker
Instagram @dwellaware
This creator focuses on home renovation and DIY projects. They share videos detailing how to update walls, including adding picture frame and fluted trim, and experimenting with different paint colours. They also showcase tutorials on using tools like brad nailers and laser levels, and demonstrate how to apply wood glaze to doors. Additionally, they post about organising outdoor spaces and creating photo displays.
Andi Chow
Instagram @thesimplydistressed
This creator posts videos about home improvement projects, focusing on DIY renovations and cosmetic upgrades. They frequently share tutorials and tips on tasks such as painting, wallpapering, and installing fixtures. Many of their projects have a 'cottagecore' aesthetic, featuring whimsical details and a charming, rustic style. The creator also highlights solutions for common household problems and shares personal reflections on the renovation process.
Becky George | House + Home
Instagram @styledbybeck
This creator shares videos about home decor and DIY projects. They showcase furniture makeovers, such as changing a faucet's appearance using specific products, and demonstrate how to create decorative items like paper chains. The content also includes tips for organising and styling different areas of the home, like wall niches and coffee tables, often with a focus on seasonal themes like autumn. Additionally, they share personal lifestyle content, including quick recipes and parenting humour.
Frequently asked questions
Sign in to view Ali Wilson's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Ali Wilson today
You can use Nutcake鈥檚 agentic tools for free. Sign up today to work with Ali Wilson on your creator campaign.