@thefiftyist | Creator profile on Nutcake

What kind of content does Julie make?

Julie offers a refreshing perspective on clean beauty, sharing engaging makeup tutorials and honest reviews of non-toxic products on Instagram. She authentically embraces natural ageing and her silver hair journey, while also providing valuable insights into a healthier lifestyle post-breast cancer. Julie's content is a trusted resource for those seeking to reduce chemical exposure and explore a more conscious approach to beauty and wellness.

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✨As promised, here’s the Valentine’s Day look you wanted to see. Details below!

⭐The base was a mix of two - I had the MG Organics BB cream but it was a little bit light in colour so I mixed it with the @rmsbeauty tinted serum and It turned out really well.

⭐For the eyes, I did a double application of the @jonesroadbeauty Best Pencil, lightly powdering in between coats so it would last longer. I took it right from the inner corner and winged it out towards the corner of my eyebrow on each side and then took it underneath and onto the lower eyelid for a really intense look.

⭐ I wanted lots of thickness for my eyelashes so I added one coat of the @ereperezcosmetics waterproof mascara and a topcoat of the @iliabeauty Volumising mascara and it gave me the impact I was looking for!

⭐The lipstick speaks for itself. It’s such a beautiful colour - super pretty and goes so well with the eye colour! Congrats @highrcollective ! And didn’t it make a lovely blusher?😂

Thanks for watching - all products are linked in my ShopMy bio link and I’ll pop the link on my stories too!

Let me know what you think and what you’d like me to do next!
Julie xx 🥰

#cleanbeauty #smokyeyes #silverhair #beauty #makeuptutorial

🤷‍♀️ How do you know you need a good cut? Well for me, I found myself putting my hair up out of the way in a bun or pony all of the time and for me, that’s the sign that it needs to go.

Also it had lost shape and my ends were all dry. Hannah, my brilliant hairstylist, chopped into it and gave me some tonged curls for a change which are so cute. I’ll have to try and do them myself (I’m not a natural when it comes to styling!).

I’m already absolutely loving the shorter length with its shorter layers 🥰 . I’ll drop some more photos in my stories.

Does anyone else feel like a new person for a few days after a cut?

Much love and thanks to Hannah 💕
Julie xx🤍✨

#silversisters #newhaircut #hair #greyhairtransition

💕 I’m having a romantic eve with my lovely hubby so thought I’d go for dark grey eyes for a change. So happy with it!

And this gorgeous lipstick is the latest by @highrcollective - Doll Face 🩷
#gift

If you’re celebrating, have a lovely evening and if not, still have a lovely evening! 😂❤️❤️

Let me now if you’d like a tutorial for this look!

J x🤍⭐

#romanticmakeup #hubbywifey❤️ #smokyeyes #valentines

✨ Choose clean perfumes!

Please don’t add to your chemical load this Valentine’s Day with hormone disrupting expensive perfumes made with cheap industrial ingredients.

Choose cleaner brands that cost around the same price but are created with love by perfumers who blend beautiful essential oils and natural isolates to bring you gorgeous scents that not only care for the environment but won’t harm you!

Comment LIST and I’ll send you my list of clean or clean-leaning perfume houses from around the world.

That’s it 🤓
Stay safe!
Share this with anyone you think might benefit and follow if you want more of this kind of content!
Love you!
J xx ⭐🤍

#cleanperfume #valentinesday #nontoxicproducts #silversisters #over50lifestyle

Who is Julie’s audience?

Julie's audience is likely composed of women in GB, aged 35+, interested in natural beauty, makeup for mature skin, and healthy aging. Their high Instagram engagement rate (11.59%, significantly above benchmark) signals strong intent and a receptive community eager for her content on clean beauty and lifestyle. This suggests a high-quality audience that values authenticity and practical advice, making them ideal for targeted partnerships and product recommendations.

Which creators are similar to Julie?

If you're looking for creators like this creator, you'll find inspiration for embracing natural aging with clean beauty, makeup tutorials, and a healthy lifestyle.

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This creator shares videos on beauty and wellness, focusing on skincare routines and product reviews, particularly those for mature skin. They also discuss hair care, demonstrating methods like heatless curls and hair growth treatments. Additionally, the creator shares personal insights on ageing, self-acceptance, and maintaining a positive outlook, sometimes incorporating fashion and lifestyle content.

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Dianne Karian

Instagram @50sfine

This creator posts content about fashion and lifestyle. They share outfit ideas, styling tips, and personal reflections on aging and self-confidence. The creator also discusses their experiences attending theatre shows and using skincare products. Additionally, they share advice and resources related to senior care for a parent.

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