What kind of content does the_houseofwood make?
the_houseofwood shares engaging TikToks and Instagram Reels showcasing inspiring home renovation and DIY projects. From practical tutorials on fixing sealant and installing banisters to creative upcycling furniture and building a bird box, their content offers valuable decorating tips. They openly share their learning journey with new skills and provide honest reviews of tools and materials, making them an approachable and relatable voice in the home improvement space.
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Verify your partnershipWho is the_houseofwood’s audience?
The_houseofwood's audience is likely comprised of DIY enthusiasts and homeowners in GB seeking practical advice and inspiration for home improvement projects. Their strong engagement on TikTok (3.59% ER, exceeding the ~3.0% benchmark) and solid performance on Instagram (2.35% ER, above the ~1.5% benchmark) indicate a highly receptive and active community. These followers are actively looking for tutorials, upcycling ideas, and decorating tips, signaling a high intent to learn and implement the creator's advice, making them valuable for brands in the home goods, tools, and DIY supply sectors.
Which creators are similar to the_houseofwood?
If you're looking for creators like this creator, you'll love their DIY home renovation and upcycling tutorials, perfect for anyone wanting to decorate their space on a budget.
Scott DIY
TikTok @scott_diy · Instagram @scott_diy
This creator posts videos about home renovation and DIY projects. They document the process of building items such as bin storage, gates, and fireplace surrounds, often sharing the materials and tools used. The creator also discusses challenges encountered during projects, like fixing mistakes and dealing with warped wood. They share updates on renovations, including hallway and downstairs toilet improvements, and sometimes reflect on past projects and future goals.
Emma
TikTok @diywithemma · Instagram @diywithemma
This creator posts videos about home renovations and DIY projects. They share tips and tutorials on tasks such as building stud walls and improving curb appeal. The creator also offers a course on basic home maintenance for beginners. They document various stages of their renovation projects, including problem-solving and final reveals.
The Carters
Instagram @housetohomeuk
This creator shares videos about home decorating and DIY projects, including room makeovers and garden transformations. They also post about baking, creating custom cakes for birthdays and other celebrations. Additionally, the creator features videos showcasing puzzles, organisation hacks, and eco-friendly products, often highlighting collaborations and gifted items.
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