What kind of content does Tays make?
Tays brings high-energy challenges and engaging social event content to TikTok and Instagram. They're known for their creative approach to follower milestones, often incorporating fun, visual stakes like parties or even haircuts. Viewers also get an inside look at the 'BOV House' lifestyle and Tays' collaborations with brands like Pringles and McDonald's, showcasing authentic product engagement.
Are you a brand that’s partnered with Tays?
Verify your partnership
Who is Tays’s audience?
Tays' audience is likely comprised of engaged individuals interested in social dynamics, challenges, and community events, particularly those associated with the "BOV House" brand. Their high engagement rates on both TikTok (9.99% ER) and Instagram (13.54% ER), significantly exceeding platform benchmarks (TikTok ~3.0%, Instagram ~1.5%), signal strong audience loyalty and active participation. This suggests a receptive audience for brand collaborations that align with Tays' content pillars, indicating a high potential for impactful campaign performance.
Which creators are similar to Tays?
If you're looking for creators like Tays, partner with those who excel at engaging their audience with challenges, social events, and celebrating follower milestones, perfect for brands seeking authentic community builders.
Harper Zilmer
Instagram @harper_zilmer11
This creator posts videos featuring a variety of content, including comedic skits, lip-syncing to popular songs, and vlogs documenting their daily life. They often share updates about their experiences, such as attending school events or trying new foods. The creator also engages with their audience through interactive content like challenges and Q&A sessions. Additionally, they have promoted a social media app and participated in giveaways.
Aston Merrygold
TikTok @astonmerrygold · Instagram @astonmerrygold
This creator shares videos featuring personal life moments, including family celebrations and interactions with children. They also post content related to food, such as making cookies and ice cream. Additionally, the creator shares opinions on music and advertising, sometimes referencing well-known brands. There are also posts that appear to be lighthearted pranks or humorous observations about daily life.
Roman Kemp
TikTok @romankemp · Instagram @romankemp
This creator makes videos about a variety of topics, including family interactions and reminiscing about the 90s. They also share their morning routines, including personal grooming and supplements. Some videos feature challenges, such as the center of gravity challenge, and others involve discussions about different cultural practices. The creator also shares content related to video games, specifically Call of Duty, and explores personal interests like ancestry DNA results.
Frequently asked questions
Sign in to view Tays's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Tays today
You can use Nutcake’s agentic tools for free. Sign up today to work with Tays on your creator campaign.