What kind of content does Superdrug make?
Superdrug creates engaging content focused on beauty, skincare, and haircare, with a particular emphasis on accessible and affordable makeup brands. Their TikTok and Instagram channels showcase honest reviews of popular products from Garnier, Medicube, Rimmel London, and Collection Cosmetics. They also offer practical advice on skincare routines, including the essential role of SPF, and highlight effective haircare solutions from brands like Method.
Are you a brand that’s partnered with Superdrug?
Verify your partnership
Who is Superdrug’s audience?
Superdrug's audience is likely comprised of budget-conscious beauty enthusiasts in the UK, actively seeking affordable makeup, skincare, and haircare solutions. Their high engagement rates (TikTok 4.12%, Instagram 4.19%) significantly exceed industry benchmarks (TikTok ~3.0%, Instagram ~1.5%), indicating a highly receptive and interactive community. This suggests strong potential for brand partnerships, as followers demonstrate a clear intent to discover and purchase recommended products, leading to high-quality engagement and conversion opportunities.
Which creators are similar to Superdrug?
If you're looking for creators like this creator, you're seeking influencers who share affordable beauty, skincare, makeup, and haircare tips for budget-conscious shoppers.
emmanuella
TikTok @emmonaee
This creator posts videos about makeup and skincare. They share reviews and tutorials of various beauty products, including mascaras, foundations, and liners. The creator also hosts giveaways and discusses skincare treatments. They highlight both high-end and drugstore beauty brands in their content.
Holls
TikTok @hollswootton
This creator shares reviews of makeup and skincare products, often highlighting budget-friendly options found in high-street stores. They also feature content related to daily routines, wellness, and personal reflections on topics like travel and self-care. Some videos include sponsored content for beauty and health brands.
Ella Thomas
TikTok @3llathomas · Instagram @ellathomas_
The creator posts content about beauty and fashion. Videos include tutorials on styling curly hair, applying makeup, and skincare routines. They also share unboxing videos, GRWM (get ready with me) content, and showcase outfits. Product recommendations and advertisements for various brands are frequently featured.
Frequently asked questions
Sign in to view Superdrug's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Superdrug today
You can use Nutcake’s agentic tools for free. Sign up today to work with Superdrug on your creator campaign.