What kind of content does Steph Elswood make?
Steph Elswood offers an authentic and relatable look at the journey of new motherhood on Instagram. Her content thoughtfully explores the realities of raising a young child, from deciphering baby's needs to finding balance with self-care. Beyond parenting, Steph also shares delicious plant-based recipes and practical wellness tips, making her a holistic resource for modern living.
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Who is Steph Elswood’s audience?
Steph Elswood's audience is primarily comprised of new and expectant mothers seeking practical advice and inspiration for a healthy, plant-based lifestyle. Their intent signals are strong, indicated by an impressive Instagram engagement rate of 5.46%, significantly outperforming benchmarks across platforms like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%). This suggests a highly receptive and engaged community, likely to respond positively to sponsored content related to baby care, wellness products, and plant-based food brands. The high engagement quality presents a valuable opportunity for brands targeting this niche demographic.
Which creators are similar to Steph Elswood?
If you're looking for creators like this creator, you'll find them perfect for new mothers seeking plant-based recipes, baby care tips, and holistic wellness inspiration.
Lauren
TikTok @lifewithljj
This creator shares videos about their experiences as a mother to three children. Content includes day trips with the family, such as to Alton Towers, and focuses on the practicalities and realities of postpartum recovery, particularly after a C-section. They also share insights into everyday family life, including mealtime challenges with young children and the joys of celebrating milestones like birthdays and holidays. The creator also touches upon personal well-being, such as the benefits of Vitamin B12 supplements.
Georgie Diggins
Instagram @georgie.diggins
This creator shares content focused on the experiences of being a first-time mother. The videos feature relatable humour about newborn life, daily routines, and parenting challenges. Additionally, the creator documents outings in London and shares practical recommendations for baby products.
Holly Kay
Instagram @opalandmama
This creator posts content about family life, often featuring their children. Videos include day-to-day activities such as baking, caring for a newborn, and toddler moments. They also share product reviews and recommendations for baby and parenting items, alongside personal reflections on motherhood.
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