What kind of content does Steph Elswood make?
Steph Elswood offers an authentic and relatable look into the journey of new motherhood on Instagram. She shares practical advice on baby care and the delicate balance of self-care, alongside delicious plant-based recipes. Her content is a warm embrace for anyone navigating the joys and challenges of raising a young child, with a consistent focus on holistic wellness.
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Who is Steph Elswood’s audience?
Steph Elswood's audience is likely comprised of new and expectant parents, primarily women, interested in holistic wellness, plant-based nutrition, and practical baby care advice. Their intent signals are strong, indicated by her impressive 5.46% Instagram engagement rate, which significantly outperforms benchmarks (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%). This suggests a highly engaged community actively seeking and responding to her content, making them valuable for brands in the parenting, wellness, and food sectors.
Which creators are similar to Steph Elswood?
If you're looking for creators like this creator, you'll find inspiration for plant-based meals, wellness tips, and relatable parenting advice perfect for new mothers.
Lauren
TikTok @lifewithljj
This creator shares videos about their experiences as a mother to three children. Content includes day trips with the family, such as to Alton Towers, and focuses on the practicalities and realities of postpartum recovery, particularly after a C-section. They also share insights into everyday family life, including mealtime challenges with young children and the joys of celebrating milestones like birthdays and holidays. The creator also touches upon personal well-being, such as the benefits of Vitamin B12 supplements.
Georgie Diggins
Instagram @georgie.diggins
This creator shares content focused on the experiences of being a first-time mother. The videos feature relatable humour about newborn life, daily routines, and parenting challenges. Additionally, the creator documents outings in London and shares practical recommendations for baby products.
Holly Kay
Instagram @opalandmama
This creator posts content about family life, often featuring their children. Videos include day-to-day activities such as baking, caring for a newborn, and toddler moments. They also share product reviews and recommendations for baby and parenting items, alongside personal reflections on motherhood.
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