What kind of content does Steph Elswood make?
Steph Elswood offers an authentic and relatable glimpse into the journey of new motherhood on Instagram. She shares candid insights into baby care, the joys and challenges of parenting, and practical tips for balancing self-care with family life. Alongside her parenting content, Steph also delights her audience with delicious plant-based recipes and inspiring wellness advice, creating a holistic and engaging feed.
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Who is Steph Elswood’s audience?
Steph Elswood's audience is likely comprised of new and expectant mothers, primarily in the UK, seeking practical advice and inspiration for plant-based living and holistic wellness. Their intent signals are strong, indicated by an exceptionally high Instagram engagement rate of 5.46%, significantly surpassing benchmarks for platforms like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%). This suggests a highly receptive and actively engaged community, eager to consume and interact with content related to baby care, parenting tips, and accessible plant-based recipes. The quality of engagement is therefore expected to be high, with potential for strong conversion on relevant brand partnerships.
Which creators are similar to Steph Elswood?
If you're looking for creators like this creator, you'll find them perfect for new mothers seeking plant-based recipes, baby care tips, and overall wellness inspiration.
Lauren
TikTok @lifewithljj
This creator shares videos about their experiences as a mother to three children. Content includes day trips with the family, such as to Alton Towers, and focuses on the practicalities and realities of postpartum recovery, particularly after a C-section. They also share insights into everyday family life, including mealtime challenges with young children and the joys of celebrating milestones like birthdays and holidays. The creator also touches upon personal well-being, such as the benefits of Vitamin B12 supplements.
Georgie Diggins
Instagram @georgie.diggins
This creator shares content focused on the experiences of being a first-time mother. The videos feature relatable humour about newborn life, daily routines, and parenting challenges. Additionally, the creator documents outings in London and shares practical recommendations for baby products.
Holly Kay
Instagram @opalandmama
This creator posts content about family life, often featuring their children. Videos include day-to-day activities such as baking, caring for a newborn, and toddler moments. They also share product reviews and recommendations for baby and parenting items, alongside personal reflections on motherhood.
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