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Sophie Baker

This creator focuses on fashion and style content, frequently featuring try-on hauls from brands like Fashion Nova and Pepper Mayo. They document wardrobe overhauls, sharing the process of decluttering and rebuilding their clothing collection. The creator also shares beauty routines, such as 'get unready with me' videos, and experiments with different hairstyles, including mermaid waves and straightening techniques.

Where to find Sophie Baker

TikTok ·sophiejbaker
Followers328K
Avg views72K
Engagement0.1%
Sourced from public data
Instagram ·sophiejbaker
Followers776K
Avg views111
Engagement875.1%
Sourced from public data

Stats updated April 2026 · Stats don't look quite right?

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What kind of content does Sophie Baker make?

Sophie Baker offers engaging fashion and beauty content across TikTok and Instagram. She's known for her detailed try-on hauls from popular brands like Fashion Nova and Pepper Mayo, alongside inspiring wardrobe overhaul journeys. Sophie also shares her personal beauty routines and hairstyle tutorials, including mermaid waves and straightening techniques, making her a go-to for style inspiration.

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Which one?? 🥹 @Fashion Nova | 1st outfit: LA Washed Tee & On Track Wide Leg Woven Side Stripe Pant 💙 2nd outfit: Blake Layered Faux Leather Puffer Jacket & Cheyenne Cargo Jeans 🤎 AD #fashionnova #fashionnovahaul #ootd #outfitideas
Tonight’s fit 🤎 @PEPPERMAYO #peppermayo #ootn #outfitinspo #brownmaxidress
🤍
Wanted to do this for so long 🥹 #eyemazy #eyemazyamsterdam #amsterdam #eyephotograph

Who is Sophie Baker’s audience?

Sophie Baker's audience is primarily interested in fashion and beauty content, likely seeking style inspiration and practical advice. Her exceptionally high Instagram engagement rate (875.10%) significantly surpasses benchmarks (Instagram ~1.5% ER), indicating a highly dedicated and responsive community. While her TikTok ER (0.10%) is below benchmark (TikTok ~3.0% ER), the sheer volume of followers suggests potential for growth. This audience is likely to be receptive to product recommendations, affiliate links, and sponsored content within her niche, particularly on Instagram.

Which creators are similar to Sophie Baker?

If you're looking for creators like this creator, you'll love their try-on hauls and wardrobe overhauls for your next style inspiration.

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