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Sophie Baker

This creator focuses on fashion and style content, frequently featuring try-on hauls from brands like Fashion Nova and Pepper Mayo. They document wardrobe overhauls, sharing the process of decluttering and rebuilding their clothing collection. The creator also shares beauty routines, such as 'get unready with me' videos, and experiments with different hairstyles, including mermaid waves and straightening techniques.

Where to find Sophie Baker

TikTok ·sophiejbaker
Followers328K
Avg views72K
Engagement0.1%
Sourced from public data
Instagram ·sophiejbaker
Followers776K
Avg views111
Engagement875.1%
Sourced from public data

Stats updated April 2026 · Stats don't look quite right?

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What kind of content does Sophie Baker make?

Sophie Baker offers a vibrant blend of fashion and beauty content across TikTok and Instagram. She's known for her engaging try-on hauls, showcasing popular brands and sharing relatable wardrobe overhaul journeys. Sophie also invites her audience into her beauty routines, from "get unready with me" moments to experimenting with trending hairstyles.

Are you a brand that’s partnered with Sophie Baker?

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Which one?? 🥹 @Fashion Nova | 1st outfit: LA Washed Tee & On Track Wide Leg Woven Side Stripe Pant 💙 2nd outfit: Blake Layered Faux Leather Puffer Jacket & Cheyenne Cargo Jeans 🤎 AD #fashionnova #fashionnovahaul #ootd #outfitideas
Tonight’s fit 🤎 @PEPPERMAYO #peppermayo #ootn #outfitinspo #brownmaxidress
🤍
Wanted to do this for so long 🥹 #eyemazy #eyemazyamsterdam #amsterdam #eyephotograph

Who is Sophie Baker’s audience?

Sophie Baker's audience is likely composed of fashion-conscious individuals in Great Britain seeking style inspiration and practical advice. Their intent signals are strong, indicated by high engagement on Instagram (875.10% ER, significantly exceeding benchmarks like TikTok's ~3.0% or Instagram's ~1.5%) and a clear interest in try-on hauls and wardrobe overhauls. While her TikTok ER is low, the sheer follower count suggests broad reach, and the exceptional Instagram performance points to a highly engaged, quality audience receptive to her content.

Which creators are similar to Sophie Baker?

If you're looking for creators like this creator, you'll love style influencers who share try-on hauls and wardrobe overhauls to inspire your next fashion and beauty routines.

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