What kind of content does Sofia make?
Sofia offers a fresh perspective on home styling, sharing engaging TikTok videos that highlight her latest shopping hauls from popular retailers. She expertly guides viewers through her patio makeover projects, from furniture assembly to final styling touches. Sofia also seamlessly integrates her love for pets, showcasing practical, pet-friendly home solutions and delightful gift ideas for her cat.
Are you a brand that’s partnered with Sofia?
Verify your partnership
Who is Sofia’s audience?
Sofia's audience on Nutcake likely consists of individuals interested in accessible and stylish home decor, particularly those seeking inspiration for creating pet-friendly living spaces. Intent signals suggest users are actively looking for shopping recommendations and practical styling tips, as evidenced by her content around hauls and makeovers. With a TikTok engagement rate of 9.16%, significantly exceeding benchmarks (TikTok ~3.0%), Sofia's audience demonstrates a high level of receptiveness and strong potential for quality engagement on Nutcake.
Which creators are similar to Sofia?
If you're looking for creators like Sofia, you'll find them perfect for anyone seeking inspiration for stylish, pet-friendly home makeovers and curated shopping hauls.
Erika Marin
Instagram @erikadmarin
This creator shares content focused on home decoration and design. They often feature budget-friendly finds and provide links to furniture and decor items. The videos showcase various home items like curtains, console tables, couches, and rugs. They also share cleaning routines and tips for organising kitchen spaces.
Becky George | House + Home
Instagram @styledbybeck
This creator shares videos about home decor and DIY projects. They showcase furniture makeovers, such as changing a faucet's appearance using specific products, and demonstrate how to create decorative items like paper chains. The content also includes tips for organising and styling different areas of the home, like wall niches and coffee tables, often with a focus on seasonal themes like autumn. Additionally, they share personal lifestyle content, including quick recipes and parenting humour.
Kelli Testa | Home + Lifestyle
Instagram @kellitesta
This creator shares content focused on home decor and organisation. Their videos showcase various items such as cordless lamps for laundry rooms, patio furniture including pergolas, and closet organisers. They also feature DIY home upgrades like peel-and-stick wall moulding and share tips on styling coffee tables and decorating entryways for different seasons. The creator often provides links to products used in their home transformations.
Frequently asked questions
Sign in to view Sofia's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Sofia today
You can use Nutcake’s agentic tools for free. Sign up today to work with Sofia on your creator campaign.