What kind of content does SIX make?
SIX offers a vibrant deep-dive into the world of the hit musical *SIX*. Their TikTok and Instagram channels are the go-to source for the latest on West End and international productions, featuring exciting cast updates and exclusive behind-the-scenes glimpses. Fans can also enjoy unique content like the charming crossover between the *SIX* Japan cast and *My Neighbour Totoro* characters.
Are you a brand that’s partnered with SIX?
Verify your partnership
Who is SIX’s audience?
SIX's audience is primarily composed of dedicated musical theatre fans, likely with a strong interest in the West End and global touring productions. Their high engagement rates (TikTok 9.05%, Instagram 13.92%) significantly exceed platform benchmarks (TikTok ~3.0%, Instagram ~1.5%), indicating a highly passionate and interactive community. These followers are actively seeking cast updates, behind-the-scenes content, and potentially crossover content like the "My Neighbour Totoro" mention, suggesting a strong intent to consume and share information related to the show. This presents an opportunity for brands targeting engaged entertainment enthusiasts.
Which creators are similar to SIX?
If you're looking for creators like this creator, target fans of immersive theatre, musical theatre enthusiasts, and those interested in behind-the-scenes West End magic.
Karla Tech Swing
TikTok @karla_techswing
This creator shares videos about working backstage in theatre, specifically focusing on technical roles. They document their experiences as a 'tech swing' for musical productions like 'Moulin Rouge! The Musical UK' and 'SIX The Musical'. The content includes behind-the-scenes glimpses of set changes, sound operations, and costume quick changes. They also share 'day in the life' vlogs and answer questions about their profession.
West End MT
TikTok @westendmt · Instagram @westendmt
This creator posts videos about musical theatre, often featuring students singing and performing. They highlight performances from shows like 'Miss Saigon', 'Matilda', and 'Jesus Christ Superstar'. The content also includes discussions about theatre performance, auditions, and celebrating International Women's Day with a focus on female empowerment. They occasionally share their own singing performances and thoughts on the theatre industry.
Morgan James
TikTok @morganmjames · Instagram @morganmjames
This creator posts videos about upcoming events and films. They often share content related to the Olympics, theatre shows like Paranormal Activity Live, and movies such as Shelter and Wicked For Good. The creator also engages with trending topics, including reality TV shows and popular film releases, sometimes featuring interviews or reactions to trailers. Their content often includes surprises or unexpected moments, encouraging viewers to watch until the end.
Frequently asked questions
Sign in to view SIX's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with SIX today
You can use Nutcake’s agentic tools for free. Sign up today to work with SIX on your creator campaign.