What kind of content does SHRUTI make?
Shruti offers a vibrant blend of wedding inspiration, from outfit ideas to cultural traditions, alongside engaging beauty tutorials and skincare advice. Her Instagram feed also showcases captivating travelogues of India, heartfelt discussions on female friendships, and serene mindfulness practices like yoga. Brands will appreciate her authentic voice and relatable approach to life, self-care, and personal growth.
Are you a brand that’s partnered with SHRUTI?
Verify your partnershipWho is SHRUTI’s audience?
SHRUTI's audience is likely comprised of individuals interested in lifestyle content, particularly those planning weddings, seeking beauty advice, or exploring travel within India. Their high Instagram engagement rate (8.74%), significantly exceeding benchmarks like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%), indicates a highly receptive and actively participating community. This suggests strong intent signals for product recommendations related to beauty, wedding planning, and potentially travel services, with a high likelihood of quality engagement and conversion.
Which creators are similar to SHRUTI?
If you're looking for creators like this creator, you'll love discovering inspiring content for wedding planning, beauty, mindful living, and celebrating female friendships.
WEDDING CONTENT CREATOR
Instagram @vijvlogs
This creator posts videos about weddings, focusing on various cultural ceremonies such as nikkah, Hindu, and Tamil weddings. Their content showcases different aspects of the wedding day, including bridal preparations, ceremonies like Jago and Haldi, and traditional rituals. They also highlight the work of vendors involved in creating these events, featuring decor, outfits, makeup artists, and photographers.
London Bridal Artist
Instagram @fatimatheartist
This creator focuses on makeup tutorials and behind-the-scenes content from makeup shoots. They showcase full-coverage foundation application, different makeup looks, and product reviews. The content also features traditional South Asian wedding attire and celebrations, including bridal makeup and outfits for events like Mehndi and Dholki nights. Additionally, the creator shares personal content, such as celebrating wedding anniversaries and showcasing luxury items like cars.
Misteek London by Rathika
Instagram @misteek_london
This creator shares content focused on styling and traditional South Indian fashion, particularly for Tamil brides. Their videos often showcase elaborate silk sarees, intricate jewellery, and the art of 'stacking' accessories. The creator also delves into nostalgic and retro aesthetics, drawing inspiration from 80s Tamil cinema and vintage vibes. They collaborate with various photographers, makeup artists, and designers to produce visually rich content celebrating cultural heritage.
Frequently asked questions
Sign in to view SHRUTI's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with SHRUTI today
You can use Nutcake’s agentic tools for free. Sign up today to work with SHRUTI on your creator campaign.