What kind of content does Dawn make?
Dawn offers a vibrant exploration of London's culinary and cultural scene on Instagram. Specializing in honest food reviews, they showcase everything from bustling new restaurants and cozy cafes to unique dishes spanning Filipino-French, Japanese, Vietnamese, Korean, and Chinese cuisines. Beyond the plate, Dawn also highlights exciting London activities, from craft workshops to the latest openings, providing a comprehensive guide to experiencing the city's diverse offerings.
Are you a brand that’s partnered with Dawn?
Verify your partnershipWho is Dawn’s audience?
Dawn's audience is likely composed of London-based food enthusiasts and urban explorers seeking authentic dining experiences and activity recommendations. Their high Instagram engagement rate (10.57% ER) significantly surpasses benchmarks for platforms like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%), indicating a highly receptive and actively participating community. This suggests strong intent signals for discovering new restaurants and engaging with detailed food reviews and local London activities. The quality of engagement is exceptionally high, pointing to a valuable audience for brands targeting this specific niche.
Which creators are similar to Dawn?
If you're looking for creators like this, you'll love discovering London's diverse dining scene and exciting new restaurants perfect for foodies and city explorers.
Jesse TopJaw
TikTok @topjaw · Instagram @topjaw
This creator focuses on food and restaurant reviews, particularly in London. They visit various establishments, from popular Italian trattorias and pizza places to pubs and restaurants serving Persian and Spanish cuisine. The creator also shares insights from interviews with actors and chefs about their favourite London eateries and iconic dishes. They occasionally highlight cocktail bars and offer opinions on classic British food.
BALLY BELLY LONDONIncognito foodie
Instagram @ballybelly_london
This creator makes videos reviewing various restaurants and food experiences across London. They describe the food quality, atmosphere, and value for money at different establishments, from casual eateries to fine dining and brunch events. Each review often includes practical details such as whether Halal or vegan options are available, along with accessibility information. The content also features cooking demonstrations, like a steak recipe, and engages viewers by asking questions about their food preferences. Overall, the creator focuses on guiding viewers through London's diverse food scene.
CORRINA
TikTok @corrinaexplores
This creator posts videos about food and activities in London. They share reviews of various restaurants, including Chinese bakeries, Japanese-Peruvian fusion spots, and ramen restaurants. They also feature activities like pottery painting and exploring dessert shops, often providing details on specific menu items and locations.
Frequently asked questions
Sign in to view Dawn's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Dawn today
You can use Nutcake’s agentic tools for free. Sign up today to work with Dawn on your creator campaign.