What kind of content does Shannon make?
Shannon brings a warm and relatable approach to home life, sharing practical tips on her TikTok. Her content centers on family-friendly slow cooker recipes and effective meal planning strategies. She also offers valuable advice for side hustling, saving money, and maintaining a clean home, often featuring product recommendations.
Are you a brand that’s partnered with Shannon?
Verify your partnership
Who is Shannon’s audience?
Shannon's audience is likely comprised of individuals seeking practical, budget-friendly solutions for everyday home management, primarily in the UK. Their intent signals are strong, indicated by a high engagement rate of 5.55% on TikTok, significantly exceeding benchmarks like TikTok's ~3.0% ER. This suggests a highly receptive and interactive community, eager to consume and implement Shannon's advice on recipes, meal planning, saving money, and cleaning. This elevated engagement quality presents a valuable opportunity for brands targeting this demographic.
Which creators are similar to Shannon?
If you're looking for creators like Shannon, you'll love content creators who share practical home life hacks, budget-friendly recipes, and smart meal planning and cleaning tips.
Erika Green
Instagram @ejgreen14
This creator shares videos about home organisation and cleaning, often documenting their efforts to tidy up different areas of their house. They also post about family life, including shopping trips for their children's clothing and personal experiences like having a lawnmower stolen. Additionally, the creator discusses topics such as fitness, simple recipes like mug cakes, and offers reflections on motherhood and the challenges of managing a busy household.
Ifeoma Ojukwu
Instagram @omabelle
This creator shares videos about home organisation and cleaning tips, including how to make laundry pods and keep white fabrics bright. They also discuss interior design ideas, showcasing furniture and DIY projects to elevate home aesthetics. Additionally, the creator shares insights on self-care, intentional living, and mindful practices, encouraging viewers to prioritise their well-being amidst busy lives. They also touch upon financial aspects of home ownership and family life.
Chinabford
Instagram @chinabford
This creator posts videos about meal prepping easy recipes for busy parents, often featuring sheet pan dinners or quick dumpling bakes. They also share their experiences exploring thrift and antique stores across Indiana, detailing their finds and the atmosphere of each location. Additionally, the creator discusses home organisation, using cleaning products, and occasional lifestyle content like trying new ice cream flavours or managing a household.
Frequently asked questions
Sign in to view Shannon's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Shannon today
You can use Nutcake’s agentic tools for free. Sign up today to work with Shannon on your creator campaign.