What kind of content does Shades make?
Shades brings a hilarious and relatable take to internet culture on TikTok. Known for their "If I laugh, video ends" challenge, they react to the funniest memes, viral trends, and the wonderfully weird corners of the web. Their engaging style, packed with jokes and witty observations, makes them a go-to for anyone looking for a good laugh and a fresh perspective on online content.
Are you a brand that’s partnered with Shades?
Verify your partnership
Who is Shades’s audience?
Shades' audience is likely composed of Gen Z and young millennials in GB who actively seek short-form, humorous content. Their high engagement rate (10.34% ER on TikTok, significantly above the ~3.0% benchmark) signals a highly receptive and interactive community, indicating strong potential for campaign success. This audience demonstrates intent through active participation in challenges and engagement with meme-based content, suggesting they are open to trending topics and participatory marketing efforts.
Which creators are similar to Shades?
If you're looking for creators like Shades, you'll love these funny internet personalities who excel at reacting to memes and tackling viral challenges.
Stef
Instagram @stefisthechef
This creator posts short videos featuring humorous situations and reactions, often set to popular music or sounds. They share clips of everyday life, personal experiences, and interactions with others, frequently incorporating trending audio and visual elements. The content includes comedic skits, observational humour, and personal anecdotes, with a focus on entertainment and lightheartedness. They also share moments that inspire them or reflect their faith, using popular social media formats to engage their audience.
Thecharmedgirl
TikTok @thecharmedgirl
This creator posts short videos that often feature comedic sketches and relatable situations. They also share content that touches on childhood memories and everyday observations. Some videos involve discussions about relationships and social commentary. The creator also uses trending sounds and music in their content.
OfficialMuscle
TikTok @officialmuscle · Instagram @_officialmuscle
This creator posts humorous videos often featuring relatable scenarios with friends, particularly focusing on interactions labelled as 'bro'. Content includes comedic skits about daily life, friendships, and lighthearted romantic or suggestive jokes. Many videos involve playful teasing and exaggerated reactions to common situations. The creator also shares motivational or complimentary messages disguised as jokes.
Frequently asked questions
Sign in to view Shades's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Shades today
You can use Nutcake’s agentic tools for free. Sign up today to work with Shades on your creator campaign.