What kind of content does Scott make?
Scott's TikTok channel is a high-octane showcase for the world's most coveted automobiles. He captures the thrill of luxury and performance vehicles, from roaring Lamborghinis and Ferraris to iconic Porsches, both on the road and at exclusive events. Beyond the supercar spectacle, Scott dives into the adrenaline-fueled action of Bennetts British Superbikes and explores the artistry of car modifications, offering a dynamic lifestyle perspective for automotive enthusiasts.
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Who is Scott’s audience?
Scott's audience on Nutcake is likely comprised of affluent enthusiasts and aspiring collectors in GB, drawn to high-octane content featuring luxury cars, performance vehicles, and superbikes. Their intent signals are strong, indicated by a high engagement rate (ER) of 4.67% on TikTok, significantly outperforming benchmarks like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%). This suggests a highly receptive and invested community, eager for detailed insights into car modifications and motorsport, promising high-quality engagement and potential for premium product or service conversions.
Which creators are similar to Scott?
If you're looking for creators like this creator, target audiences passionate about high-octane thrills, bespoke automotive artistry, and the adrenaline rush of elite performance.
Tfjj
TikTok @thetfjj
This creator posts videos about supercars, focusing on high-end and rare models. They often showcase vehicles such as Bugatti, Aston Martin, and McLaren, highlighting their unique features and sometimes featuring them in different locations like London and Dubai. The content includes reviews of new cars, tours of private collections, and footage of these cars in action, often accompanied by engine sounds and driving footage.
Thomas Howarth
Instagram @horsepower_hunters
This creator posts videos about a variety of high-performance cars. They feature luxury saloons, supercars, and rare concept vehicles from brands such as Bugatti, Mercedes-Benz, and Pagani. The content includes looks at new car releases, event coverage from places like the WRC and Retromobile, and personal experiences like selling a Brabus SL. They also showcase unique automotive history and showcase their passion for the automotive world.
GVE London
TikTok @gvelondon
This creator posts videos about supercars. They discuss various models, compare them, and review their features. The content also includes practical advice, such as how to maintain a supercar's battery and prevent theft. Additionally, the creator shares insights into the supercar market, including pricing and the process of acquiring exclusive models.
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