@sarahsy_lifestyle | Creator profile on Nutcake

What kind of content does Sarah SY make?

Sarah SY offers a curated look into the world of beauty, with a keen eye for makeup and skincare trends. Her platform extends to delightful dining experiences, showcasing restaurant and cafe reviews. Beyond these, Sarah explores a vibrant lifestyle, featuring spa retreats, travel destinations, and exclusive collectible merchandise, often spotlighting exciting new releases and collaborations.

Are you a brand that’s partnered with Sarah SY?

Verify your partnership

Content categories

Beauty

Cooking

Fashion

Food

Lifestyle

Travel

Browse all creators

I’ve been testing the SHEGLAM Skin Sync Satin Foundation and it’s honestly giving that smooth, hydrated, real-skin finish without feeling heavy at all.

In my video I used the shade Linen, and the match + blend was so seamless—it literally melted into my skin.

What I noticed right away:
• Hydrating formula that doesn’t cling or look dry
• Medium, buildable coverage that still looks natural
• Creamy texture that blends super easily (fingers or brush both work)
• Gives that soft satin glow—not too matte, not too dewy

I also love how it evens out redness and spots without looking cakey… it’s that “your skin but perfected” kind of base.

And the shade range is actually impressive—36 shades, so it’s much easier to find a good match.

If you want something that feels lightweight but still gives coverage + glow, this one is really worth trying.

Search 🔍 “SHEGLAM Skin Sync Foundation” to find your shade ✨

@sheglam_official
#SHEGLAM #SHEGLAMFoundation #SHEGLAMSkinSyncFoundation
#sarahsy_lifestyle #beautyblogger

The Met Gala just got a whole lot cuter ✨🧸

When you think of the Met Gala, you probably think of couture gowns, dramatic red carpet looks, celebrity moments, and iconic fashion details… but this year, one of the cutest surprises is YOYO 💛

MINISO’s original IP, YOYO, is officially stepping into fashion’s biggest night as a 2026 Met Gala gift — and an exclusive YOYO gift set will be presented to selected guests by Host Committee member Paloma Elsesser.

Not jewelry, not perfume, not another basic luxury gift… but YOYO?! Honestly, that feels so fun, trendy, and unexpectedly adorable 👀✨

I love how this brings a playful twist to such a glamorous event. The Met Gala is all about creativity, personality, and bold self-expression — and YOYO fits that energy in the cutest way.

From MINISO shelves to one of the most iconic nights in fashion, YOYO is officially having a fashion moment… and I’m obsessed.

Cute, collectible, unique, and very Met Gala coded 💛

Stay tuned as YOYO steps into the spotlight ✨
@miniso.official

#lifewithYOYO #MINISOYOYO #MINISO #YOYO #MetGala MetGala2026 FashionMoment CuteFinds TrendyFinds CuteCollectibles LifestyleFinds NYCStyle FashionMeetsCute MINISOFavorites

A good omakase in NYC under $100 already feels like a win — and this one makes it feel like a steal 🍣✨

East By West Omakase is a newly opened spot in the center of NYC that’s bringing a high-quality omakase experience for just $68, which honestly makes it even more worth paying attention to. The fish is fresh, the bites are beautifully prepared, and the whole experience feels thoughtful, balanced, and genuinely satisfying from start to finish.

It has that intimate omakase energy people love — sitting back, trusting the chef, and letting each course arrive one by one — but without the usual price tag that makes you nervous before dessert. It’s polished, delicious, and such a great option when you want something elevated that still feels approachable.

If you’ve been wanting to try a new omakase spot in NYC that’s both affordable and seriously good, East By West Omakase is definitely one to put on your list ✨
@eastbywestomakase
📍417 W 50th St, New York, NY 10019

#eastbywestomakase #nycfoodie #sarahsy_lifestyle #nycblogger #nycinfluencer

If your mind is tired, your scalp feels neglected, and your body is begging for a reset… this is where you go ✨

Toudaotang Hair & Scalp Treatment Spa in Carle Place offers the kind of experience that feels instantly restorative from the moment you step in. The space is calm, polished, and incredibly soothing — the kind of environment that makes it easy to slow down and let go of everything outside.

One treatment I strongly recommend is their Holographic Head Therapy. It’s deeply relaxing, incredibly comforting, and feels like a full refresh for both your scalp and your mood. It helps release tension, supports scalp health, and leaves you feeling lighter, calmer, and so much more refreshed.

And their Mother’s Day promotion is such a good excuse to book:
💐 60 min Head Therapy + 60 min Facial Treatment or Massage for $119

It’s such a thoughtful combo — one part deep relaxation, one part beauty or body care, and all around a really beautiful way to treat someone special (or yourself).
If you’re looking for a wellness experience that feels luxurious, peaceful, and genuinely worth it, Toudaotang in Carle Place is absolutely worth trying ✨
@toudaotang.carleplace
📍240 Voice Rd, Carle Place, NY 11514

#toudaotangcarleplace #lifestyleblogger
#sarahsy_lifestyle #nycblogger #nycinfluencer

Who is Sarah SY’s audience?

Sarah SY's audience is likely composed of individuals interested in beauty, makeup, and skincare, with a secondary interest in lifestyle and dining content. Their high Instagram engagement rate (5.60%) significantly surpasses benchmarks (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%), indicating a highly receptive and active community. This suggests strong intent signals for product recommendations and lifestyle integration, promising high-quality engagement and conversion potential for relevant brands.

Which creators are similar to Sarah SY?

If you're looking for creators like Sarah SY, you'll find them perfect for brands targeting audiences interested in beauty, makeup, skincare, dining, and a well-rounded lifestyle.

Virgtify

Instagram @virgtify

This creator shares content focused on beauty and lifestyle products. They review makeup items such as setting sprays and foundations, and skincare products including peel-off masks. The creator also features lifestyle products like water bottles, home furnishings, and convenient food options. Additionally, their content includes fashion hauls and try-ons, showcasing clothing and accessories from various online retailers.

Beauty

Cooking

Fashion

Stefania

Instagram @stefynapoli1084

This creator posts content primarily featuring beauty and skincare products. They showcase a variety of items, including foundations, mascaras, concealers, and lip products, often highlighting specific brands and collections. The creator also shares routines for hair and skin care, demonstrating product application and discussing their benefits. Additionally, they post about fashion items such as shoes, bags, and clothing, often linking to online stores.

Beauty

Fashion

Jessica Tocchini

Instagram @jessicatocchini

This creator posts content featuring fashion hauls and product reviews, primarily focusing on clothing and beauty items. They often showcase items from online retailers like SHEIN and SHEGLAM, highlighting specific product collections and trends. The creator also shares lifestyle content, including experiences with new products and promotional collaborations.

Beauty

Fashion

Lifestyle