What kind of content does steph make?
Steph shares engaging makeup tutorials and skincare routines on TikTok, focusing on detailed eye looks and popular lip colour combinations. They offer a glimpse into their personal beauty journey, highlighting favourite products and techniques for achieving a flawless finish. Brands can connect with an audience interested in product demonstrations and expert application tips.
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Who is steph’s audience?
Steph's audience is likely comprised of beauty enthusiasts in GB seeking practical makeup and skincare advice. Their high engagement rate on TikTok (17.03% ER, significantly above benchmark averages of ~3.0%) signals strong interest and active participation, indicating they are not passive viewers but rather highly receptive to product recommendations and tutorial content. This audience demonstrates a clear intent to learn and discover new beauty products, making them valuable for brands looking for authentic engagement and potential conversion.
Which creators are similar to steph?
If you're looking for creators like this creator, you'll love their makeup tutorials, skincare routines, and favorite beauty products for achieving stunning eye and lip looks.
margiesstyle
Instagram @margiesstyle
This creator posts makeup tutorials and demonstrations. Their videos feature a variety of makeup looks, including full glam, everyday brows, and 90s-inspired eyeshadow. They also showcase different lip products and combinations, from nude stains to vampy fall colours. The creator occasionally shares hair care tips, specifically demonstrating how to use dry shampoo for cleaner-looking hair. They also express opinions on topics like AI-generated content.
Kristy Webley
TikTok @kristywebley · Instagram @kristywebley
This creator posts videos focused on makeup tutorials and product reviews. They frequently demonstrate makeup application techniques, such as contouring hacks and eyeshadow application. The content also includes GRWM (Get Ready With Me) videos, showcasing routines for different occasions and featuring a variety of beauty products from different brands.
Keisha
TikTok @keikeimua
This creator posts tutorials and demonstrations of various makeup looks. They often focus on creative and editorial styles, featuring bold colours and unique techniques such as using their fingers for eyeshadow application. Their content includes detailed breakdowns of the products used, covering items for base, eyes, and lips, and they also occasionally share content about personal style, including trying on new glasses and wigs.
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