@samanttha_chen | Creator profile on Nutcake

What kind of content does Samantha Chen make?

Samantha Chen crafts delightful, small-batch dessert recipes with a focus on approachable tutorials. Her Instagram showcases everything from mini cakes and brookies to seasonal treats, all presented with clear instructions and ingredient lists. Brands seeking to connect with an audience interested in home baking and simple, delicious recipes will find her content a sweet spot.

Are you a brand that’s partnered with Samantha Chen?

Verify your partnership

Content categories

Cooking

Food

Lifestyle

Vegan

Browse all creators

I’m no longer gatekeeping my 5-ingredient chocolate cake recipe! 🍫🍰

You can now save my recipe in the simplest way possible with Recime. Save this recipe and all your other favorite recipes from Instagram directly to the app. Recime automatically saves the ingredients and step-by-step instructions, so you can easily come back and make it whenever you want.

#5IngredientCake #ChocolateCake #EasyDessert #BakingRecipe #Recime

Mini chocolate cake recipe
For the Chocolate Cake:
1/2 cup all-purpose flour (60g)
1/4 cup unsweetened cocoa powder (I used Hershey’s) (21g)
1/2 teaspoon baking powder
1/2 teaspoon espresso powder, optional
1/4 teaspoon salt
1/4 cup canola oil (60ml)
1/2 cup granulated sugar (100g)
1 large egg, room temperature
1/2 teaspoon vanilla extract
1/4 cup milk of choice, room temperature (I used whole milk) (60ml)

For the Chocolate Buttercream:
1/2 cup unsalted butter, room temperature (113g)
1 3/4 cups powdered sugar (210g)
1/4 cup unsweetened cocoa powder (I used Hersheys)(21g)
Pinch of salt
1 teaspoon vanilla extract
1–2 tablespoons heavy cream or milk

Instructions:
Preheat oven to 350°F. Grease and line a 6-inch round cake pan with parchment.

Whisk together flour, cocoa powder, baking powder, espresso powder, and salt. In another bowl, whisk oil, sugar, egg, vanilla, and milk until smooth.

Add dry ingredients to wet and whisk just until combined. Pour into pan and bake for about 35 minutes, or until a toothpick comes out with a few moist crumbs.

Cool for 10 minutes in the pan, then transfer to a rack and cool completely.

For the buttercream, beat butter until creamy. Add powdered sugar, cocoa powder, salt, and vanilla and mix on low until combined. Add cream or milk and beat until fluffy.

Frost the cooled cake, slice, and enjoy.

#minichocolatecake #chocolatecake #smallbatchcake #smallbatchbaking #cakerecipe

Part 12: Just Enough Cake but make it pumpkin 🎃✨

For the Cake:
1 cup all-purpose flour (120g)
1 1/2 teaspoons baking powder
1 1/2 teaspoons pumpkin pie spice
3/4 cup granulated sugar (150g)
2 tablespoons brown sugar
1 large egg
1/4 cup canola or vegetable oil (60ml)
1 teaspoon vanilla extract
1/2 cup pumpkin puree (120g | I used Libby’s)

For the Cream Cheese Frosting:
4 oz cream cheese, room temperature (113g)
2 tablespoons unsalted butter, room temperature (28g)
1 cup powdered sugar, sifted (120g)
1/2 teaspoon vanilla extract
Pinch of salt

Instructions:
Preheat oven to 350°F. Grease and line a 6-inch round cake pan with parchment.

Whisk together flour, baking powder, and pumpkin pie spice. In a separate bowl, mix sugar, brown sugar, oil, egg, vanilla, and pumpkin puree until smooth.

Add the dry ingredients to the wet ingredients and mix just until combined. Don’t overmix.

Pour into the prepared pan and bake until a toothpick inserted in the center comes out clean, about 30–35 minutes. Cool completely.

For the frosting, beat cream cheese and butter until smooth. Add powdered sugar, vanilla, and salt and beat until fluffy.

Spread over the cooled cake, slice, and enjoy.

#pumpkincake #minicake #falldesserts #fallrecipes #justenoughcake

Part 12: Just Enough Cake but make it pumpkin 🎃✨

Soft, spiced pumpkin cake topped with tangy cream cheese frosting. The perfect little fall cake when you want something cozy without making an entire cake. One 6-inch cake, simple ingredients, no leftovers.

For the Cake:
1 cup all-purpose flour (120g)
1 1/2 teaspoons baking powder
1 large egg
1 1/2 teaspoons pumpkin pie spice
3/4 cup granulated sugar (150g)
2 tablespoons brown sugar
1/4 cup canola or vegetable oil (60ml)
1 teaspoon vanilla extract
1/2 cup pumpkin puree (120g | I used Libby’s)

For the Cream Cheese Frosting:
4 oz cream cheese, room temperature (113g)
2 tablespoons unsalted butter, room temperature (28g)
1 cup powdered sugar, sifted (120g)
1/2 teaspoon vanilla extract
Pinch of salt

Instructions:
Preheat oven to 350°F. Grease and line a 6-inch round cake pan with parchment.

Whisk together flour, baking powder, and pumpkin pie spice. In a separate bowl, mix sugar, brown sugar, oil, egg, vanilla, and pumpkin puree until smooth.

Add the dry ingredients to the wet ingredients and mix just until combined. Don’t overmix.

Pour into the prepared pan and bake until a toothpick inserted in the center comes out clean, about 30–35 minutes. Cool completely.

For the frosting, beat cream cheese and butter until smooth. Add powdered sugar, vanilla, and salt and beat until fluffy.

Spread over the cooled cake, slice, and enjoy.

#pumpkincake #minicake #smallbatchbaking #fallrecipes #justenoughcake

Who is Samantha Chen’s audience?

Samantha Chen's audience is likely comprised of home bakers and dessert enthusiasts seeking accessible, small-batch recipes and clear tutorials. Their intent signals are strong, indicated by an impressive Instagram engagement rate of 3.37%, significantly outperforming the platform benchmark of 1.5%. This suggests a highly receptive and active community, likely to engage deeply with content, participate in discussions, and potentially convert on product recommendations or premium offerings.

Which creators are similar to Samantha Chen?

If you're looking for creators like this creator, you'll love their easy-to-follow recipes and delicious dessert tutorials perfect for home bakers.

littleblogofvegan

TikTok @littleblogofvegan

This creator posts videos about vegan baking recipes. They demonstrate how to make various desserts such as cheesecakes, brownies, cookies, and cakes. Many of their recipes are no-bake and focus on seasonal themes like Halloween and Christmas.

Cooking

Fashion

Food

Butter with Wafa

Instagram @butterwithwafa

This creator posts videos primarily focused on baking, sharing recipes for items such as cinnamon rolls, cookies, cakes, and muffins. They often include detailed instructions and ingredient lists in their captions. Additionally, the creator shares content related to popular internet trends and challenges, sometimes integrating them with their baking videos, such as playing games while waiting for dough to rise. They also occasionally post content related to personal celebrations like birthdays.

Cooking

Food

Lifestyle

Ash Baber

TikTok @ashbaber · Instagram @ash_baber

This creator shares videos of themselves baking a variety of desserts. Their content features recipes for cakes, brownies, cookies, and other sweet treats. Many of the recipes are inspired by other bakers and creators. The creator also provides links to their written recipes on their website.

Adventure

Comedy

Cooking