What kind of content does Sammie make?
Sammie brings a hands-on approach to DIY home improvement and renovation on Instagram. Their feed is a visual journey of indoor and outdoor transformations, from revitalizing decks and bedrooms to crafting custom nursery spaces. With a knack for power tools and sprayers, Sammie meticulously documents every step of their projects, showcasing impressive builds like accent walls, furniture refreshes, and clever storage solutions.
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Who is Sammie’s audience?
Sammie's audience is likely comprised of homeowners and aspiring DIYers in the US seeking inspiration and practical guidance for home improvement projects. Their high Instagram engagement rate (3.57% ER, significantly above the 1.5% benchmark) signals strong interest and active participation, indicating they are not just passive viewers but are likely to comment, save, and potentially act on Sammie's advice. This engaged community represents a valuable segment for brands in the home goods, tools, and renovation sectors looking for authentic endorsements and direct consumer connection.
Which creators are similar to Sammie?
If you're looking for creators like this creator, partner with those who inspire DIY enthusiasts and homeowners seeking impactful home improvement and renovation transformations.
Amanda Walker
Instagram @dwellaware
This creator focuses on home renovation and DIY projects. They share videos detailing how to update walls, including adding picture frame and fluted trim, and experimenting with different paint colours. They also showcase tutorials on using tools like brad nailers and laser levels, and demonstrate how to apply wood glaze to doors. Additionally, they post about organising outdoor spaces and creating photo displays.
Kelsey Berry | DIY & Home
Instagram @the.berry.home
This creator focuses on DIY home renovation projects, often sharing budget-friendly hacks and transformations. They document various room makeovers, including powder rooms, children's bedrooms, and home offices. The creator also shares tips on custom furniture builds, such as entertainment centres and stair runners, and occasionally discusses car choices for families.
Cody & Nikolina Stadler | Budget DIY & Design
Instagram @fmh_designs
This creator posts videos about home improvement and interior design. They showcase various projects, including installing new flooring, updating a kitchen with a tile backsplash, and assembling furniture for a nursery. They also share content about enhancing outdoor spaces with pergolas and decks, and feature products like sofas, beds, and bathroom vanities. The videos often highlight budget-friendly DIY solutions and transformations of different rooms within their home.
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