What kind of content does SALT make?
SALT offers a curated look into the world of architecture and interior design, focusing on residential, commercial, and renovation projects primarily in London and Scotland. Their Instagram feed (@salt_press) showcases stunning new builds, extensions, and updated spaces from various design studios, often highlighting industry awards and publication features. Beyond project spotlights, SALT also shares valuable business updates, including client partnerships and team opportunities, making them a go-to source for design inspiration and industry news.
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Who is SALT’s audience?
SALT's audience comprises design enthusiasts and potential clients interested in architecture and interior design, likely professionals or aspiring designers given the focus on industry awards and business updates. Their high Instagram engagement rate (5.43% ER) significantly surpasses benchmarks for platforms like Instagram (~1.5% ER) and TikTok (~3.0% ER), indicating a highly dedicated and responsive following. This suggests a strong potential for meaningful interactions, lead generation, and brand loyalty among their audience.
Which creators are similar to SALT?
If you're looking for creators like this creator, you'll find them perfect for brands seeking to showcase innovative architectural designs, award-winning interiors, and inspiring industry insights.
Merve Iscan
Instagram @merve_studioruum
This creator shares insights into interior design and architecture. They discuss topics such as home renovation tips, the importance of lighting, and how to improve interior spaces with simple upgrades. The creator also explores the evolution of architecture, comparing historical styles with modern design. Additionally, they offer advice for aspiring interior designers and touch upon future trends in the architecture industry.
Design by UBER
Instagram @designbyuber
This creator shares content related to interior design and architecture. They showcase completed projects, including residential homes and commercial spaces, highlighting details like bespoke furniture, fabric schemes, and material choices. The creator also shares insights from design exhibitions and industry events attended in various international locations.
The Luxury Home Show
TikTok @theluxuryhomeshow
This creator showcases luxurious homes and apartments, often featuring high-end design and unique amenities. The content includes tours of properties in various locations, such as London, Dubai, and California, highlighting features like private pools, home cinemas, and impressive architecture. The creator also shares insights on interior design and interviews with professionals in the field, discussing topics like confidence in business and personal home design choices.
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