What kind of content does SALT make?
SALT offers a curated look into the world of architecture and interior design, primarily through their Instagram. They spotlight impressive residential, commercial, and renovation projects across London and Scotland, from new builds to extensions. Their feed also celebrates industry awards, features in design publications, and shares exciting business updates, making them a go-to source for design inspiration and industry news.
Are you a brand that’s partnered with SALT?
Verify your partnership
Who is SALT’s audience?
SALT's audience is likely comprised of design enthusiasts, aspiring architects, and industry professionals seeking inspiration and insights into high-caliber design projects. Their intent signals are strong, indicated by an impressive Instagram engagement rate of 5.43%, significantly outperforming benchmarks like Instagram's typical 1.5% ER. This suggests a highly invested and responsive community, likely to engage deeply with detailed project showcases, business updates, and discussions around industry awards. The quality of engagement is expected to be high, with followers actively participating in conversations and showing genuine interest in SALT's expertise.
Which creators are similar to SALT?
If you're looking for creators like this creator, you'll find them perfect for brands targeting design enthusiasts, aspiring architects, and those interested in innovative business strategies within the design industry.
Merve Iscan
Instagram @merve_studioruum
This creator shares insights into interior design and architecture. They discuss topics such as home renovation tips, the importance of lighting, and how to improve interior spaces with simple upgrades. The creator also explores the evolution of architecture, comparing historical styles with modern design. Additionally, they offer advice for aspiring interior designers and touch upon future trends in the architecture industry.
Design by UBER
Instagram @designbyuber
This creator shares content related to interior design and architecture. They showcase completed projects, including residential homes and commercial spaces, highlighting details like bespoke furniture, fabric schemes, and material choices. The creator also shares insights from design exhibitions and industry events attended in various international locations.
The Luxury Home Show
TikTok @theluxuryhomeshow
This creator showcases luxurious homes and apartments, often featuring high-end design and unique amenities. The content includes tours of properties in various locations, such as London, Dubai, and California, highlighting features like private pools, home cinemas, and impressive architecture. The creator also shares insights on interior design and interviews with professionals in the field, discussing topics like confidence in business and personal home design choices.
Frequently asked questions
Sign in to view SALT's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with SALT today
You can use Nutcake’s agentic tools for free. Sign up today to work with SALT on your creator campaign.