What kind of content does Joel Ruiz make?
Joel Ruiz transforms spaces with engaging DIY home renovation content. On Instagram, he shares detailed walkthroughs of bathroom makeovers, pantry updates, and patio installations, offering practical advice on drywalling, painting, and tiling. Brands will appreciate his authentic approach, which blends expert home improvement tips and product reviews with relatable family moments.
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Who is Joel Ruiz’s audience?
Joel Ruiz's audience is likely composed of US-based homeowners and renters actively seeking inspiration and practical guidance for home improvement projects, particularly bathroom renovations. Their intent signals are strong, indicated by a high engagement rate (ER) of 3.14% on Instagram, significantly outperforming the platform benchmark of 1.5%. This suggests a highly receptive and interactive community eager to consume and act upon Joel's DIY techniques and makeover content, promising high-quality engagement and potential for conversion on Nutcake.
Which creators are similar to Joel Ruiz?
If you're looking for creators like this, they're perfect for homeowners seeking inspiration and practical guidance for their next bathroom makeover or home improvement project.
Keifer Kelson
Instagram @klkbuilds
This creator shares videos documenting various home improvement projects. They often focus on DIY renovations, such as converting a closet into a bathroom or installing a sliding glass door. Their content also includes tutorials on tasks like painting doors and wiring a 3-way switch. Many projects are centred around renovating a basement into a gym or man cave.
Breezy Builds
Instagram @breezybuildss
This creator posts videos about home improvement projects, primarily focusing on tiling and carpentry. Their content includes demonstrations of techniques such as setting tiles, waterproofing showers, and installing subway tile backsplashes. They also share transformations of various rooms, including bathrooms, laundry rooms, and porches, often showcasing carpentry work like framing and wainscoting. The creator also includes occasional light-hearted content related to their work as a contractor.
Gabby Dolechek
Instagram @gabbydolechek
This creator shares videos about home improvement projects and renovations, often documenting the process of transforming their living spaces. They frequently focus on exterior work such as yard maintenance, gardening, and pest control, as well as interior updates like painting and organising storage areas. The creator also shares personal content, including family events and simple recipes.
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