What kind of content does Joel Ruiz make?
Joel Ruiz transforms spaces with engaging home renovation content on Instagram. Viewers can follow along with his detailed bathroom makeovers, pantry updates, and patio installations, all while learning practical DIY techniques for drywalling, painting, and tiling. Beyond the projects, Joel offers insightful product reviews and occasionally shares glimpses into his family life, creating a relatable and inspiring feed for anyone looking to improve their home.
Are you a brand that’s partnered with Joel Ruiz?
Verify your partnership
Who is Joel Ruiz’s audience?
Joel Ruiz's audience is likely composed of US-based homeowners and renters actively seeking inspiration and practical guidance for home improvement projects, particularly bathroom renovations. Their intent signals are strong, indicated by the high engagement rate of 3.14% on Instagram, which significantly surpasses the platform benchmark of 1.5%. This suggests a highly receptive and invested community, eager to consume and potentially replicate Joel's DIY techniques. The quality of engagement is therefore expected to be high, with a strong propensity for comments, shares, and potentially product recommendations related to home renovation.
Which creators are similar to Joel Ruiz?
If you're looking for creators like this, they're perfect for homeowners eager to tackle their own bathroom makeovers with expert DIY techniques and inspiration.
Gabby Dolechek
Instagram @gabbydolechek
This creator shares videos about home improvement projects and renovations, often documenting the process of transforming their living spaces. They frequently focus on exterior work such as yard maintenance, gardening, and pest control, as well as interior updates like painting and organising storage areas. The creator also shares personal content, including family events and simple recipes.
Go Build Stuff
TikTok @gobuildstuff · Instagram @gobuildstuff
This creator posts videos about tools and home improvement projects. They showcase various tools, such as dump trailers, lawnmowers, and heaters, explaining their features and demonstrating their use. The content also includes tutorials on tasks like installing decking, removing trim, and applying stone veneer, often highlighting methods to make these jobs more efficient.
Kyler Ennis
Instagram @kyleriennis
This creator posts videos about various DIY projects, often focusing on home renovations and outdoor living spaces. They share tutorials on tasks such as installing can lights, building fire pits, and repairing drywall. The content also features personal life moments, including interactions with their spouse and family activities like using a trampoline. Additionally, the creator showcases outdoor cooking, using a smoker, and enjoys riding electric dirt bikes.
Frequently asked questions
Sign in to view Joel Ruiz's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Joel Ruiz today
You can use Nutcake’s agentic tools for free. Sign up today to work with Joel Ruiz on your creator campaign.