What kind of content does Ruby Rare make?
Ruby Rare offers a refreshingly candid and insightful look at modern life across TikTok and Instagram. Her content spans sex-positive discussions on dating apps and sexual health, alongside relatable fashion hauls and cooking adventures. Ruby also fearlessly tackles social and political issues, from gender equality to reproductive rights, while weaving in personal reflections on family, relationships, and cultural moments.
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Who is Ruby Rare’s audience?
Ruby Rare's audience is likely comprised of young adults in the UK interested in sex positivity, dating advice, fashion, and social commentary. Their high engagement rates on both TikTok (4.06% ER) and Instagram (6.25% ER) significantly surpass industry benchmarks (TikTok ~3.0%, Instagram ~1.5%), indicating a highly receptive and active community. This suggests strong intent signals for content related to personal development, lifestyle, and potentially product recommendations within fashion and wellness. The elevated ER points to a quality audience that actively participates with Ruby's content, making them valuable for targeted campaigns.
Which creators are similar to Ruby Rare?
If you're looking for creators like this creator, you'll love influencers who champion sex positivity, share fashion hauls, and discuss social issues and health with authenticity.
Dan Harry PR
TikTok @danharrypr · Instagram @danharrypr
This creator produces content documenting their lifestyle, personal challenges, and experiences within the LGBTQ+ community. Their videos feature visits to various Pride events, music festivals, and travel adventures, often highlighting cultural landmarks and local traditions. The creator also shares aspects of their personal life, including dating, fitness goals, and training routines for charitable causes.
Safe Space
TikTok @safe_space · Instagram @safespace_vids
This creator makes videos discussing LGBTQ+ history and current issues. They explore topics such as the experiences of transgender individuals throughout history, the erasure and celebration of South Asian queer culture, and the rise of anti-trans sentiment. The creator also highlights LGBTQ+ community events and projects, including lesbian bars and initiatives supporting trans youth.
Kaysh and Chloe
TikTok @kayshandchloe · Instagram @kayshandchloe
This creator posts content about their daily life, including 'get ready with me' videos and vlogs about shopping trips and personal experiences. They also share content related to their relationships, often featuring their girlfriend and celebrating LGBTQ+ pride. Additionally, the creator reviews entertainment, such as musicals and theme park rides, and discusses home improvements like installing shutters.
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