What kind of content does Ruby Cleansthings make?
Ruby Cleansthings shares inspiring and practical content focused on creating a tidy and organized home. On TikTok and Instagram, you'll find satisfying cleaning transformations, helpful home organization tips, and motivational insights to maintain a clean space. Beyond the home, Ruby also offers a glimpse into their daily life through engaging vlogs, showcasing activities like gardening and personal routines.
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Who is Ruby Cleansthings’s audience?
Ruby Cleansthings' audience is likely comprised of individuals seeking practical home organization tips and motivational content, primarily located in the UK. Their high engagement rates (TikTok 8.33% ER, Instagram 3.94% ER) significantly surpass industry benchmarks (TikTok ~3.0%, Instagram ~1.5%), indicating a highly receptive and active community. This suggests viewers are not just passively consuming content but are actively interacting, likely looking for inspiration and actionable advice for their own homes. This strong engagement signals a valuable audience for brands in the home goods, cleaning supplies, or lifestyle sectors.
Which creators are similar to Ruby Cleansthings?
If you're looking for creators like this, you'll love those who share satisfying cleaning transformations, home organization tips, and daily vlogs for a motivated, tidy lifestyle.
ourhouse_tohome
TikTok @ourhouse_tohome
This creator shares videos about house cleaning and organisation, often documenting their 'Sunday reset' routines. They also share cleaning tips and product reviews, discussing their experiences with different cleaning tools and methods. The content frequently touches on the realities of parenting, including managing toddlers and the challenges of maintaining a tidy home with children. They also share personal reflections on motherhood and the differences between social media portrayals and real life.
Rachel Davies-Day
TikTok @rooshome · Instagram @homewithroo
This creator shares videos about home renovations, including painting and deep cleaning. They often document their cleaning routines, whether it's a quick tidy-up or a more thorough clean of specific areas like bathrooms or cars. The creator also posts about their experiences as a parent, including their breastfeeding journey and daily life with their baby. Additionally, they sometimes feature skincare routines and coffee-making with specific products.
Laura Mountford
TikTok @lauracleanaholic · Instagram @lauracleanaholic
This creator shares videos about home organisation and cleaning, often focusing on decluttering specific areas such as kitchen cupboards, bathrooms, and laundry rooms. They document their journey through a 'decluttering diaries' series, offering tips and motivation for viewers to organise their own homes. The creator also shares content related to home styling, seasonal refreshes, and travel, including dog-friendly property finds.
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