What kind of content does ROXANA make?
ROXANA offers a vibrant and authentic look into the world of beauty and personal care. On Instagram, she shares engaging video content showcasing everything from skincare routines and makeup tutorials to haircare tips and fragrance reviews. Her recommendations, often featuring gifted products, cover a wide array of items, including popular eyeshadow palettes, moisturisers, and deodorants, making her a go-to source for discovering new beauty essentials.
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Who is ROXANA’s audience?
ROXANA's audience is likely composed of individuals interested in beauty, skincare, makeup, haircare, and fragrances, primarily located in GB. Their high Instagram engagement rate (24.63%) significantly surpasses industry benchmarks (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%), indicating a highly dedicated and responsive follower base. This suggests strong intent signals for product discovery and purchase, and a high-quality engagement level, making ROXANA an attractive partner for brands in the beauty and lifestyle sectors.
Which creators are similar to ROXANA?
If you're looking for creators like this creator, you'll find them perfect for brands targeting beauty enthusiasts seeking expert advice on skincare, makeup, haircare, and fragrances.
Claire
TikTok @clairelouiselang97
This creator posts content about beauty and skincare products. They often share videos featuring new items they have received from brands such as Kiehl's, L'Oréal Paris UK, COSRX UK, Lee Stafford Hair, and Maybelline UK. Their content includes reviews and first impressions of serums, setting sprays, hair treatments, and sunscreens.
Ana Beauty
Instagram @ana_beauty_things
This creator posts content focused on beauty products. Their videos feature makeup, including mascaras and eyeshadows, and skincare items such as moisturisers and eye creams. They also share content related to fragrances and haircare. Some posts include unboxings and reviews of gifted items.
Caitlin Louise Hughes
TikTok @caitlinlouisehughes
This creator focuses on beauty and skincare content. They post reviews and demonstrations of hair care products, such as sprays and oils, and makeup items like highlighters. Skincare routines, featuring various brands and devices, are also a common theme in their videos. The creator also shares personal reflections on their achievements and experiences within the beauty community.
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