What kind of content does Jonny Irwin make?
Jonny Irwin brings practical expertise to home improvement and DIY projects on Instagram. His engaging videos showcase everything from essential tools to smart home gadgets like robot lawn mowers and automated lighting, offering clear tutorials and insightful product reviews. He also shares heartwarming glimpses of community spirit, helping neighbors with their own renovations.
Are you a brand that’s partnered with Jonny Irwin?
Verify your partnership
Who is Jonny Irwin’s audience?
Jonny Irwin's audience is likely comprised of homeowners and DIY enthusiasts in the US seeking practical advice and inspiration for home improvement projects. Their intent signals are strong, indicated by the high engagement rate (2.02% ER) on Instagram, which notably surpasses the typical benchmark for the platform (1.5% ER). This suggests a highly receptive and active community eager for Jonny's tutorials and smart home insights, promising valuable engagement for potential brand partnerships.
Which creators are similar to Jonny Irwin?
If you're looking for creators like this, you'll find DIY and home improvement tutorials that are perfect for anyone wanting to tackle their next project with confidence.
Noah Ziegler
Instagram @thelifeofthezigs_
This creator posts DIY videos covering a range of home improvement and maintenance tasks. Their content includes tutorials on electrical work, such as installing surge protectors and GFCI outlets, as well as home repairs like fixing drywall and installing access panels. They also share projects related to yard work, such as lawnmower maintenance and dealing with garden pests, and general home upgrades like installing smart switches and mounting televisions.
TJ Breil
Instagram @the.lawn.dad
This creator posts videos about home and garden projects. They share tips on lawn care, including how to level ground, overseed, and prevent weeds. The creator also documents landscaping overhauls and the construction of raised garden beds. Additionally, videos feature appliance reviews, often highlighting washing machines and lawnmowers, and sometimes include family-focused content related to household chores and activities.
Eni Blushi
Instagram @glamour_girlz_usa
This creator focuses on reviewing and demonstrating various home goods and technology. They showcase products such as robotic lawnmowers, vacuum cleaners, air purifiers, and smart home devices. The content often highlights the practical applications and benefits of these items for everyday life, including cleaning, organisation, and home maintenance. Several videos also feature family members, particularly children, interacting with or benefiting from the products.
Frequently asked questions
Sign in to view Jonny Irwin's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Jonny Irwin today
You can use Nutcake’s agentic tools for free. Sign up today to work with Jonny Irwin on your creator campaign.