What kind of content does Jonny Irwin make?
Jonny Irwin brings practical DIY and home improvement expertise to life on Instagram, showcasing how to tackle projects with the right tools and smart home tech. His engaging tutorials and product reviews, from robot lawn mowers to motor oil, offer actionable advice for homeowners. Jonny also highlights the power of community by featuring neighborly help, making his content both informative and inspiring.
Are you a brand that’s partnered with Jonny Irwin?
Verify your partnership
Who is Jonny Irwin’s audience?
Jonny Irwin's audience likely comprises homeowners and DIY enthusiasts in the US seeking practical guidance on home improvement projects and tool usage. Their intent signals are strong, indicated by a high Instagram engagement rate of 2.02%, surpassing the typical benchmark for the platform. This suggests a highly receptive and active community, likely to engage deeply with tutorials and smart home integration content, offering valuable opportunities for brand partnerships and product placements.
Which creators are similar to Jonny Irwin?
If you're looking for creators like this, you'll find inspiration and expert guidance for your next DIY home improvement project, from tool tutorials to smart home integrations.
TJ Breil
Instagram @the.lawn.dad
This creator posts videos about home and garden projects. They share tips on lawn care, including how to level ground, overseed, and prevent weeds. The creator also documents landscaping overhauls and the construction of raised garden beds. Additionally, videos feature appliance reviews, often highlighting washing machines and lawnmowers, and sometimes include family-focused content related to household chores and activities.
Eni Blushi
Instagram @glamour_girlz_usa
This creator focuses on reviewing and demonstrating various home goods and technology. They showcase products such as robotic lawnmowers, vacuum cleaners, air purifiers, and smart home devices. The content often highlights the practical applications and benefits of these items for everyday life, including cleaning, organisation, and home maintenance. Several videos also feature family members, particularly children, interacting with or benefiting from the products.
Selenayazs
Instagram @selenayazs
This creator posts videos about various lifestyle products and technology. They showcase smart home devices like robotic lawnmowers and solar pathway lights, as well as personal wellness trackers and phone accessories. The content also includes reviews of home furnishings, pool accessories, and beauty products, often demonstrating how these items integrate into daily life.
Frequently asked questions
Sign in to view Jonny Irwin's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Jonny Irwin today
You can use Nutcake’s agentic tools for free. Sign up today to work with Jonny Irwin on your creator campaign.