What kind of content does Neil Smith make?
Neil Smith offers a delightful blend of British and American food comparisons, with a particular focus on breakfast cereals and classic British dishes like pork pies and Yorkshire puddings. His engaging TikTok and Instagram content also delves into festive Christmas adverts, personal vlogs, and lighthearted discussions on topics ranging from beard growth to everyday life, often with his American partner. Brands will appreciate his relatable, humorous approach to everyday experiences and culinary explorations.
Are you a brand that’s partnered with Neil Smith?
Verify your partnership
Who is Neil Smith’s audience?
Neil Smith's audience is likely composed of individuals interested in food culture, particularly those curious about the differences between British and American culinary offerings, with a specific focus on cereals and seasonal content like Christmas adverts. Their high engagement rates, with TikTok ER at 15.87% (significantly above the ~3.0% benchmark) and Instagram ER at 3.63% (above the ~1.5% benchmark), indicate a highly receptive and interactive community. This suggests strong intent to consume and react to content, making them valuable for brands targeting niche food enthusiasts or those looking to leverage cultural comparisons.
Which creators are similar to Neil Smith?
If you're looking for creators like this creator, target audiences who enjoy lighthearted comparisons of British and American food culture, especially during the holiday season.
Jono Yates
TikTok @onlyscrans · Instagram @onlyscrans
This creator posts videos about food reviews and recommendations across the United Kingdom and internationally. Their content often focuses on traditional British dishes like pies and fish and chips, as well as exploring international cuisines. They also share travel vlogs and insights into their life as a food content creator. The creator highlights specific restaurants, dishes, and food experiences, often encouraging viewers to visit their YouTube channel for longer videos.
Official Welsh Legend
TikTok @officialbeardedwelshman
This creator focuses on reviewing various food establishments and products. They create videos showcasing different types of food, including fast food items, baked goods, and speciality drinks. The content often features reviews of local cafes, takeaways, and shops, highlighting their offerings and providing personal opinions on taste and value. They also share content related to seasonal events like Christmas, featuring festive menus and items.
Ollie Eats
TikTok @ollie_eats · Instagram @ollie_eats
This creator shares videos about trying different foods, often focusing on takeaway meals and restaurant reviews. They explore options like frozen supermarket items, kebabs from various shops, and classic British dishes such as fish and chips and pub fare. The creator also shares cooking tutorials for dishes like steak and tacos, and reviews of food challenges and new restaurant openings.
Frequently asked questions
Sign in to view Neil Smith's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Neil Smith today
You can use Nutcake’s agentic tools for free. Sign up today to work with Neil Smith on your creator campaign.