What kind of content does Shelby make?
Shelby brings a warm, approachable vibe to home renovation and DIY projects on Instagram. Her content focuses on achievable transformations, from personalized embroidered gifts to transforming spaces like a screened-in porch. Viewers can also find inspiration through her curated antique finds and unique home decor ideas, making her a go-to for anyone looking to add a personal touch to their living space.
Are you a brand that鈥檚 partnered with Shelby?
Verify your partnership
Who is Shelby鈥檚 audience?
Shelby's audience is likely comprised of individuals interested in home improvement, DIY projects, and unique decor, with a strong inclination towards personalized and antique finds. Their high Instagram engagement rate (6.33% ER, significantly above the 1.5% benchmark) signals a highly invested and active community. This suggests strong potential for conversions on sponsored content related to home goods, tools, or craft supplies, as their intent to discover and implement new ideas is clearly demonstrated through their interaction levels.
Which creators are similar to Shelby?
If you're looking for creators like this creator, you'll find inspiration for your next DIY home renovation, personalized gift, or antique find.
Amanda Walker
Instagram @dwellaware
This creator focuses on home renovation and DIY projects. They share videos detailing how to update walls, including adding picture frame and fluted trim, and experimenting with different paint colours. They also showcase tutorials on using tools like brad nailers and laser levels, and demonstrate how to apply wood glaze to doors. Additionally, they post about organising outdoor spaces and creating photo displays.
Lily Pebbles
Instagram @lilypebbles
This creator posts content about fashion, beauty, and home interiors. They share outfit ideas, including styling colourful pieces and neutrals, and discuss their favourite clothing finds. The creator also shares skincare routines, featuring product recommendations and reviews. Additionally, they document home renovations, specifically a bedroom update, and share recipes, such as their mother's Christmas stuffing.
Naomi
Instagram @glamorouslyliving
This creator shares content focused on home improvement and organisation. They often showcase DIY projects and highlight stylish yet practical solutions for various areas of the home. The videos feature items like kitchenware, decorative art, and storage solutions. They also share tips for outdoor spaces and seasonal home refreshes.
Frequently asked questions
Sign in to view Shelby's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Shelby today
You can use Nutcake鈥檚 agentic tools for free. Sign up today to work with Shelby on your creator campaign.