What kind of content does Shelby make?
Shelby’s Instagram feed is a treasure trove of DIY inspiration, focusing on home renovation and personalized gift ideas. Viewers can find detailed tutorials for crafting unique items, like embroidered apparel, alongside satisfying updates on her home improvement journeys, from porch makeovers to window embellishments. Her aesthetic also highlights antique finds and charming decorative pieces, offering a warm and inviting glimpse into creating a beautiful, personalized living space.
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Who is Shelby’s audience?
Shelby's audience is likely comprised of individuals interested in home decor, DIY, and unique, personalized items, with a strong leaning towards practical home improvement and restoration projects. Their high Instagram engagement rate (6.33% ER, significantly above the 1.5% benchmark) signals active interest and a propensity to interact with content, suggesting they are not just passive viewers but are likely seeking inspiration, tutorials, and product recommendations. This engaged audience presents a valuable opportunity for brands in the home goods, craft supplies, and lifestyle sectors looking for high-intent consumers.
Which creators are similar to Shelby?
If you're looking for creators like this creator, you'll find inspiration for your next DIY project, home renovation, or personalized gift idea.
Tina Le Mac
Instagram @tinalemac
This creator focuses on DIY projects, transforming everyday items into new decorative pieces. They often share tutorials on how to upcycle household objects like tins, pans, and toilet paper rolls into items such as jewellery boxes, art, and banners. The creator also demonstrates hacks for furniture and lighting, including IKEA items, and experiments with various art techniques like faux malachite painting and embossed foil art.
Mallory Fletchall
Instagram @reserve_home
This creator shares content focused on home decor and interior design, often featuring vintage and antique finds. They showcase DIY projects for home improvements and styling, including furniture refurbishment and decorative elements. The content also includes glimpses of their lifestyle, such as enjoying cozy evenings, preparing snacks, and maintaining their home with the help of smart devices. There are also travel entries, highlighting weekend getaways and antique shopping trips.
Kim Bui
Instagram @xomyhome
This creator shares videos about home improvement projects and organisation. They often feature DIY window treatments for privacy and sunlight, as well as how to upgrade furniture like IKEA cabinets into custom closets. Other content includes garden updates, home maintenance tips, and organising hacks. They also share personal moments, such as family visits and teenage life.
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