What kind of content does Shelby make?
Shelby offers a delightful blend of DIY projects and home renovation inspiration on Instagram. Her content features charming tutorials for personalized gifts, like embroidered apparel, alongside engaging updates on her home improvement journeys, from porch makeovers to creative window treatments. Viewers can also discover her curated antique finds and unique decorative pieces that add character to any living space.
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Who is Shelby’s audience?
Shelby's audience is likely comprised of individuals interested in home decor, DIY, and unique, personalized items, with a strong inclination towards actionable inspiration and practical advice. Their high Instagram engagement rate (6.33% ER, significantly above the ~1.5% benchmark) signals a highly receptive and active community, indicating strong intent to consume and interact with content. This suggests creators on Nutcake could expect above-average engagement quality from Shelby's followers, making them a valuable asset for brands seeking to connect with a passionate and involved audience in the home and lifestyle niche.
Which creators are similar to Shelby?
If you're looking for creators like this creator, you'll find inspiration for your next DIY project, home renovation, or unique personalized gift to make your space truly your own.
Tina Le Mac
Instagram @tinalemac
This creator focuses on DIY projects, transforming everyday items into new decorative pieces. They often share tutorials on how to upcycle household objects like tins, pans, and toilet paper rolls into items such as jewellery boxes, art, and banners. The creator also demonstrates hacks for furniture and lighting, including IKEA items, and experiments with various art techniques like faux malachite painting and embossed foil art.
Mallory Fletchall
Instagram @reserve_home
This creator shares content focused on home decor and interior design, often featuring vintage and antique finds. They showcase DIY projects for home improvements and styling, including furniture refurbishment and decorative elements. The content also includes glimpses of their lifestyle, such as enjoying cozy evenings, preparing snacks, and maintaining their home with the help of smart devices. There are also travel entries, highlighting weekend getaways and antique shopping trips.
Kim Bui
Instagram @xomyhome
This creator shares videos about home improvement projects and organisation. They often feature DIY window treatments for privacy and sunlight, as well as how to upgrade furniture like IKEA cabinets into custom closets. Other content includes garden updates, home maintenance tips, and organising hacks. They also share personal moments, such as family visits and teenage life.
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