What kind of content does Shelby make?
Shelby brings a warm and inviting aesthetic to DIY projects and home renovation on Instagram. Her content features charming tutorials for personalized gifts, like embroidered apparel, alongside inspiring home improvement journeys, from porch makeovers to unique window treatments. Viewers can also expect to discover delightful antique finds and decorative touches perfect for any home.
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Who is Shelby鈥檚 audience?
Shelby's audience is likely comprised of homeowners and DIY enthusiasts actively seeking inspiration and practical advice for home improvement and personalized gifting. Their high Instagram engagement rate (6.33% ER) significantly surpasses benchmarks for platforms like TikTok (~3.0%) and Instagram (~1.5%), indicating a highly invested and responsive community. This suggests strong intent signals for product recommendations, tutorials, and affiliate links related to home renovation, antique sourcing, and custom craft supplies. Nutcake can leverage this engaged audience by facilitating direct partnerships for sponsored content and product showcases.
Which creators are similar to Shelby?
If you're looking for creators like this creator, you'll find inspiration for your next DIY project, home renovation, or unique personalized gift.
Lily Pebbles
Instagram @lilypebbles
This creator posts content about fashion, beauty, and home interiors. They share outfit ideas, including styling colourful pieces and neutrals, and discuss their favourite clothing finds. The creator also shares skincare routines, featuring product recommendations and reviews. Additionally, they document home renovations, specifically a bedroom update, and share recipes, such as their mother's Christmas stuffing.
Naomi
Instagram @glamorouslyliving
This creator shares content focused on home improvement and organisation. They often showcase DIY projects and highlight stylish yet practical solutions for various areas of the home. The videos feature items like kitchenware, decorative art, and storage solutions. They also share tips for outdoor spaces and seasonal home refreshes.
Kylie Katich
Instagram @kyliekatich
This creator posts about home renovation and DIY projects. Recent videos show the process of transforming a guest room into a boutique hotel, refurbishing antique furniture, and updating an outdoor balcony. Other content includes detailed tutorials on creating custom Roman shades and building a miniature replica of a vacation rental. The creator also shares personal life updates, such as a pregnancy announcement and gender reveal.
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