What kind of content does Preston Builds make?
Preston Builds brings LEGO creations to life on TikTok and Instagram, offering in-depth reviews and building guides for popular themes like Star Wars and Pokémon. Their content showcases everything from unboxing new releases and comparing sets to clever display tips and impressive custom builds. Brands looking to connect with a dedicated audience of LEGO enthusiasts will find Preston's detailed approach and engaging visuals a perfect fit.
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Who is Preston Builds’s audience?
Preston Builds' audience is likely composed of dedicated LEGO enthusiasts, particularly those interested in Star Wars and Pokémon themes, primarily located in the UK. Their intent signals suggest a strong interest in product reviews and building tutorials, as evidenced by their content keywords. Engagement quality is notably high, with an Instagram engagement rate of 8.59% significantly exceeding benchmark averages (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%), indicating a highly receptive and interactive community. This suggests strong potential for brand partnerships seeking to reach a passionate and engaged niche audience.
Which creators are similar to Preston Builds?
If you're looking for creators like this creator, you'll find them perfect for anyone who loves LEGO builds, reviews, and dives into Star Wars and Pokémon.
Gabby
TikTok @_just_gabby_ · Instagram @_just_gabby_1
This creator focuses on building and reviewing Lego sets. Their content includes speed builds of various Lego themes such as Speed Champions, Technic, and Ideas. They often share their opinions on new Lego releases, including F1 cars, Batman sets, and The Lord of the Rings models. The creator also discusses their personal Lego collection and ranks different Lego themes.
BrixCore
TikTok @brixcore
This creator shares content related to the construction toy brand LEGO. Their videos often focus on new set releases, providing reviews and reactions to various themes such as Star Wars, Harry Potter, and Speed Champions. They also discuss upcoming retiring sets and create top 5 lists for different LEGO categories.
lucasbrickz
TikTok @lucasbrickz
This creator posts content related to LEGO sets, particularly those from the Star Wars franchise. They share videos featuring new LEGO acquisitions, including helmets and minifigures. The creator also discusses older or rarer LEGO items and celebrates personal events like birthdays with LEGO-themed posts. Their content often includes unboxing and showcasing their LEGO collection.
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