What kind of content does Pop That Mumma make?
Pop That Mumma offers a compassionate and empowering approach to pregnancy and childbirth on TikTok and Instagram. They delve into the realities of the third trimester, labor preparation, and navigating the intensity of birth, while also sharing personal practices like meditation and trusting one's body. Brands will appreciate their focus on informed choices, including discussions on infant sleep and delayed cord clamping.
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Verify your partnershipWho is Pop That Mumma’s audience?
Pop That Mumma's audience is likely comprised of expectant parents in the UK, actively seeking information and community around pregnancy, childbirth, and preparation. Their high engagement rates on both TikTok (3.33% ER) and Instagram (4.03% ER), significantly exceeding platform benchmarks, indicate a highly receptive and invested follower base. This suggests strong intent signals for educational content, relatable experiences, and product recommendations relevant to the third trimester and birth journey. The creator's ability to foster such robust engagement points to a high-quality audience eager for authentic connection and practical advice.
Which creators are similar to Pop That Mumma?
If you're looking for creators like this, you're likely a mom-to-be seeking relatable advice and support for pregnancy, childbirth, and preparing for your third trimester.
Carla Sandland
Instagram @thedoulaclub
This creator shares educational content focused on pregnancy, labour, and postpartum care. The videos provide information on birth physiology, common medical interventions, and practical tips for managing discomfort during birth. The creator aims to help expectant parents make informed decisions and understand their options throughout the birthing process. Additionally, the content includes simple hacks for newborn care and recovery.
Nurse Sydney
Instagram @nurse_sydney
This creator is a registered nurse who specialises in labour and delivery. They share advice and information about pregnancy, childbirth, and the postpartum period. Topics include managing labour, epidurals, and breastfeeding techniques like power pumping. The creator also offers tips for new parents, such as preparing for a baby and navigating postpartum support. Additionally, they share personal content, including attending family weddings and celebrating anniversaries.
Monique Amaka
TikTok @moniquei8 · Instagram @iammonique_x
This creator shares content about their experiences with pregnancy and childbirth. Their videos often document the later stages of pregnancy, including attempts to induce labour and the hospital visit for the birth. The creator also shares moments of life with a newborn, including recovery after delivery and adjusting to life as a parent.
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