What kind of content does Pops make?
Pops brings a relatable and fun approach to fashion and beauty content on TikTok. They specialize in engaging haul videos, featuring affordable finds from popular high-street brands like B&M and Primark, with a keen eye for seasonal trends. Pops also shares practical beauty tips, from unboxing stylish eyewear to demonstrating popular hair styling techniques like bouncy and heatless curls, and highlights great value gift bundles.
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Who is Pops鈥檚 audience?
Pops' audience is likely comprised of fashion-forward individuals in the UK interested in beauty, styling, and gift ideas. Their high TikTok engagement rate (4.66% ER) significantly outperforms industry benchmarks (TikTok ~3.0% ER), indicating a highly receptive and interactive community. This suggests strong intent signals around product discovery and purchase consideration, making Pops' content a valuable space for brands seeking engaged consumers actively looking for recommendations and inspiration.
Which creators are similar to Pops?
If you're looking for creators like this creator, you'll find them perfect for brands targeting audiences interested in beauty, fashion, gift guides, and hair styling hauls.
Aimee
TikTok @aimeelynch11
This creator often posts about new items from the retailer Primark, including pyjamas, bedding, and home accessories. They also share reviews of skincare products and beauty items, such as sunscreens and supplements. Other content includes unboxing videos for jewellery and trying out new glasses. The creator also shares occasional lifestyle content, like attending a football match.
Jordan Lipscombe
TikTok @jordanlipscombe 路 Instagram @jordanlipscombee
This creator focuses on reviewing and showcasing beauty products, including makeup and skincare from various brands like Charlotte Tilbury, Urban Decay, and Primark. They often share unboxing videos of fashion hauls from retailers such as ASOS and Mar the Label. The content also includes occasional lifestyle vlogs, such as travel diaries and trying viral recipes.
Rochelle
Instagram @rochelle_73
This creator shares fashion content, focusing on outfits from high-street brands like Primark and Marks & Spencer. They often post 'outfit of the day' videos, showcasing new in items and styling tips. The creator also shares haul videos and try-ons, sometimes featuring discount codes for brands such as Abbott Lyon and Shop Cider. Additionally, they occasionally post about personal lifestyle moments, such as beach days or visits to tourist attractions.
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