What kind of content does pazapah make?
pazapah brings delicious simplicity to your screen, sharing easy-to-follow recipes for everything from homemade pizzas and pasta to decadent desserts like churros and brownies. Their engaging TikTok and Instagram videos showcase how to whip up both sweet and savory dishes, including crêpes and tartiflette, with clear instructions and ingredient lists. Brands looking to connect with an audience eager for accessible, home-cooked meals will find a perfect partner in pazapah.
Are you a brand that’s partnered with pazapah?
Verify your partnership
Who is pazapah’s audience?
Pazapah's audience is likely comprised of home cooks and busy individuals seeking accessible, delicious meal inspiration. Their high engagement rates, particularly on Instagram (8.02% ER, significantly above benchmark), signal strong interest in practical recipe demonstrations and visually appealing food content. This audience actively seeks out quick, homemade solutions for both sweet and savory dishes, indicating a high intent to replicate pazapah's creations. The creator's ability to foster such a dedicated community suggests potential for high-quality engagement and brand alignment.
Which creators are similar to pazapah?
If you're looking for creators like this creator, you'll find delicious homemade recipes for quick meals, desserts, and savory dishes perfect for busy home cooks.
Shico
TikTok @shicocooks · Instagram @shicocooks
This creator shares recipes and cooking tutorials. They often focus on dishes that are high in protein, gluten-free, or low in carbohydrates. Many of their recipes involve creative uses of puff pastry and tortillas, such as making pastry bites or tortilla cups. They also demonstrate how to make desserts like mini pavlovas and doughnuts.
Lily Ghodrati
TikTok @lilyghodrati · Instagram @Lilygbakes
This creator shares videos of unique and visually appealing food. They often recreate popular dishes, such as the Courtesan au Chocolat from The Grand Budapest Hotel, or create elaborate food art, like hummus designs. Many of their recipes focus on colourful ingredients and intricate plating, including dishes like savoury saffron rice cake, custom pasta, and sweet potato stacks. They also share tutorials for desserts, pastries, and creative snacks.
Carole
Instagram @caroleosbornefood
This creator focuses on producing straightforward and practical cooking videos featuring healthy meal ideas. Their content showcases a variety of recipes ranging from quick breakfasts and snacks to nutritious dinners and seasonal desserts. Each video provides clear, step-by-step instructions designed to make home cooking accessible and efficient for everyday dining.
Frequently asked questions
Sign in to view pazapah's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with pazapah today
You can use Nutcake’s agentic tools for free. Sign up today to work with pazapah on your creator campaign.