What kind of content does Our Rural Life make?
Our Rural Life offers an authentic glimpse into modern family living and gentle parenting through relatable TikToks and engaging Instagram posts. This millennial mother shares practical advice on raising young children, navigating technology's role, and finding balance amidst everyday joys like UK staycations and gardening. Her content resonates with families seeking inspiration for a fulfilling, grounded lifestyle.
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Who is Our Rural Life’s audience?
Our Rural Life's audience is likely comprised of millennial parents, primarily mothers, in the UK seeking relatable content on family life and gentle parenting approaches. Their high engagement rates on both TikTok (5.57% ER) and Instagram (8.82% ER) significantly surpass typical benchmarks (TikTok ~3.0%, Instagram ~1.5%), indicating a highly invested and responsive community. This suggests strong intent signals for sponsored content related to family-friendly products, services, and UK-based travel or lifestyle brands. The quality of engagement is demonstrably high, pointing to a valuable audience for brands targeting this demographic.
Which creators are similar to Our Rural Life?
If you're looking for creators like this, you'll love following millennial mothers sharing their gentle parenting journeys and UK staycation adventures with their families.
Lauren Mudd
TikTok @ourlittlehappilyeveraftr · Instagram @ourlittlehappilyeveraftr
This creator shares content about their life as a mum from Newcastle. They post about their experiences with pregnancy and birth, often sharing positive stories. They also share videos about days out with kids, including visits to science museums and toddler activities. Other content includes lifestyle topics such as dental transformations and travel plans, alongside relatable parenting moments.
Hannah Jones
Instagram @byhannahjones
This creator shares content about their family life, focusing on moments with their four children. They also share home decoration ideas, particularly seasonal styling and organisation tips. The creator discusses their experiences with DIY projects and creating a comfortable home environment. Additionally, they touch upon their work and the freedom it provides, often relating it back to family experiences and memory-making.
Jessica Bernard
TikTok @lifewiththeblackleys · Instagram @new_mummy_jess
This creator shares videos about family travel experiences, including visits to cafes with unusual features, such as fish in the dining area, and reviews of tourist activities like desert safaris and soft play centres. They also discuss their decision to leave the UK to travel the world with their children, highlighting educational and cultural experiences. Other content includes travel tips, packing advice for cold climates, and simple recipe ideas.
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