What kind of content does OurHomeStyle make?
OurHomeStyle brings a fresh perspective to home renovation and styling on TikTok and Instagram. They excel at showcasing inspiring DIY projects, from mirror installations to full room makeovers, alongside practical tips for organization and decorating, including beautiful nursery and kitchen transformations. Brands will appreciate their engaging approach to product reviews for home gadgets and furniture, as well as their knack for sharing clever home hacks.
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Who is OurHomeStyle’s audience?
OurHomeStyle's audience is likely composed of homeowners and renters in the UK actively seeking inspiration and practical advice for improving their living spaces. Their high engagement rate on Instagram (18.40% ER, significantly above benchmark) signals a highly invested and responsive community, suggesting strong trust in the creator's recommendations. This audience is primarily driven by intent to discover new products, learn DIY techniques, and find solutions for home organization and decoration, indicating a strong potential for conversion on sponsored content and affiliate partnerships.
Which creators are similar to OurHomeStyle?
If you're looking for creators like this creator, you'll find inspiration for your own home renovation, DIY projects, organization, and decor, complete with helpful product reviews.
Ashton Home
TikTok @the.ashton.home
This creator shares content focused on home organisation and decoration. They often showcase products for cleaning and tidying spaces, such as storage solutions and cleaning tools. The creator also highlights seasonal home decor, particularly autumnal displays, and shares reviews of various home goods. Additionally, they post about pet-related items and offer tips for covering unsightly household elements like fuse boxes.
Louise Andall
TikTok @louise_andallthingshome · Instagram @louise_andallthingshome
This creator shares content about home upgrades and organisation hacks. They often showcase products that solve common household problems, such as inefficient heating, dim lighting, or difficult cleaning tasks. The creator also features DIY projects, like building custom furniture from IKEA pieces, and shares recipes for simple dishes. Additionally, they discuss their passion for Formula 1, showing F1-themed setups and discussing race events.
Lizzy Williams
TikTok @renovationhq · Instagram @renovationhq
The creator’s content primarily revolves around home improvement projects, DIY crafts, and renovation tips. They share personal experiences related to cleaning, decorating, and organizing their home, often integrating these activities with life updates such as pregnancy. Additionally, the creator provides fashion and product recommendations, particularly focusing on maternity wear and beauty products. Seasonal themes, such as Halloween decorations and Christmas decor, frequently feature in their posts. They also highlight the importance of female support and friendship in their life.
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