What kind of content does Not Your Basic Mama make?
Not Your Basic Mama offers a relatable blend of lifestyle and advocacy across TikTok and Instagram. She dives into fun food reviews, from Pringles taste tests to exploring new eateries, alongside authentic glimpses into her daily life, from shopping hauls to evening routines. Beyond the everyday, she champions ADHD awareness, sharing personal insights and advocating for understanding, particularly for children. Her content also features engaging 'no spend' saving challenges and satisfying unboxing videos, making her a unique voice for brands seeking genuine connection.
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Verify your partnershipWho is Not Your Basic Mama’s audience?
Not Your Basic Mama's audience is likely comprised of individuals interested in relatable lifestyle content, particularly those who enjoy food reviews and unboxing experiences. The creator's focus on ADHD awareness and saving challenges suggests an audience seeking practical tips and community support. With a TikTok ER of 6.12% and Instagram ER of 4.14%, significantly exceeding benchmarks for both platforms (TikTok ~3.0%, Instagram ~1.5%), her followers demonstrate high engagement and a strong connection to her content, indicating a valuable and responsive community for brands.
Which creators are similar to Not Your Basic Mama?
If you're looking for creators like this creator, you'll love content that blends fun food reviews and unboxings with relatable ADHD awareness and saving challenges.
Joyce Saxton
Instagram @joyciemsaxton
This creator posts videos about everyday life experiences, including struggles with children's reading and the use of educational apps. They also share relatable content about creative burnout, the challenges of parenting teenagers, and home organisation. Additionally, the creator reviews food items like ice cream and watermelon, and discusses personal shopping hauls and the use of assistive gadgets such as foldable carts.
lozandal
TikTok @lozandal · Instagram @lozandal
This creator posts videos about trying new foods and drinks, often sharing their opinions on taste and value. They also document home cooking, meals like roast chicken and pasta, and snacks such as loaded donuts and crunch cakes. Additionally, the creator shares content related to personal aspirations, such as creating vision boards and discussing manifestation. They also show restocking popular products from stores like Superdrug.
Ashley
Instagram @thanksmymommymadeit
This creator shares content about their daily life, often featuring food reviews and product recommendations. They document trying new snacks, drinks, and meals, from fast-food items to home cooking. The creator also shares lifestyle content, including hair care routines, skincare, and discussions about their income as a content creator. They frequently highlight products discovered at stores like Walmart and Target, often incorporating their child into these videos.
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