Open in Nutcake

Nicolas Heller

This creator shares videos about their experiences in New York City, often focusing on local culture and businesses. They highlight hand-painted signs and collectors of city memorabilia. The content also includes personal stories, such as advice for new fathers and unique eating habits. Additionally, the creator documents participation in events like dance competitions and explores topics like spiritual healing.

Where to find Nicolas Heller

Instagram ·newyorknico
Followers1.8M
Avg views315K
Engagement11.4%
Sourced from public data

Stats updated September 2026 · Stats don't look quite right?

Are you Nicolas Heller? · Claim this profile

What kind of content does Nicolas Heller make?

Nicolas Heller offers an intimate look into the heart of New York City, sharing vibrant Reels and Stories that celebrate local culture, from the charm of hand-painted signs to the passion of city memorabilia collectors. His authentic approach extends to personal narratives, including relatable advice for new fathers and explorations of unique eating habits. Heller also captures his dynamic engagement with events, showcasing his participation in dance competitions and his interest in topics like spiritual healing.

Are you a brand that’s partnered with Nicolas Heller?

Verify your partnership
Breakin’ balls the Brooklyn way.
Rob and Mini Rob.
Advice on being a new father by @henryyao3 

Pls go visit Henry and support his small business. He needs us! 177 e. Houston st.
Sam Moses has been painting signs since he was 13 years old and, somehow, he’s still at it.

The 75-year-old Brooklyn sign painter has spent more than six decades painting old school hand-painted signs across New York. If you’ve spent time in Bay Ridge, Coney Island or other parts of South Brooklyn, you’ve probably seen his work without even realizing it. He retired about 10 years ago, but Tommy Holiday convinced him to pick up the brush again.

These days, a lot more signs are designed on computers and made by machines. Hand-painted signs aren’t nearly as common as they once were, but there’s something about them that you just can’t replicate. Every brushstroke has a little personality to it. They feel alive. Sam says he’ll keep painting as long as he knows he can still do a great job. I hope that’s for a long time.

Hit up @sam_the_oldschool_signpainter if you need a beautiful hand painted sign.

Who is Nicolas Heller’s audience?

Nicolas Heller's audience is likely comprised of individuals with a strong interest in New York City's unique character, local culture, and the artistry of hand-painted signs. Their intent signals suggest a desire for authentic storytelling and an appreciation for niche, community-focused content. With an impressive 11.42% engagement rate on Instagram, significantly exceeding benchmarks (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%), Heller's audience demonstrates exceptionally high quality engagement, indicating a deeply invested and responsive community.

Which creators are similar to Nicolas Heller?

If you're looking for creators like this creator, you'll find them perfect for brands wanting to capture the authentic pulse of local culture and personal stories through visually engaging content.

Frequently asked questions

Sign in to view Nicolas Heller's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.

Collab with Nicolas Heller today

You can use Nutcake’s agentic tools for free. Sign up today to work with Nicolas Heller on your creator campaign.