What kind of content does NEWI make?
NEWI offers a refreshingly candid take on internet culture and everyday life. On TikTok, they dive into trending topics, from the color of a viral dress to the latest slang, often with a humorous and opinionated flair. Their content also features a unique exploration of AI, showcasing how they use their assistant, Dola, for everything from summarizing books to generating recipes. This blend of relatable observations and tech-forward insights makes NEWI a distinctive voice for brands looking to connect with a curious and engaged audience.
Are you a brand that’s partnered with NEWI?
Verify your partnership
Who is NEWI’s audience?
NEWI's audience is likely comprised of digitally-native individuals in GB interested in contemporary discourse, from current events to emerging internet trends and AI. Their high TikTok engagement rate of 7.53% significantly surpasses benchmarks (TikTok ~3.0%), indicating a highly receptive and interactive community. This suggests strong intent signals for content that is timely, opinionated, and potentially educational or thought-provoking, promising high-quality engagement and potential for viral reach.
Which creators are similar to NEWI?
If you're looking for creators like this creator, you'll love influencers who share sharp opinions on current events, dissect internet trends, and leverage AI for social media insights.
Omer Majid
TikTok @omermajidshorts · Instagram @omermajidshorts
This creator posts videos featuring social experiments and pranks. They often involve asking strangers questions, setting up scenarios to test loyalty, or engaging in challenges for money. The creator also promotes a portable encyclopedia application called Dola AI and a digital photo frame.
Sophie T. B. Herbert
TikTok @sophieegbaran
This creator discusses a range of everyday topics and shares opinions on current events. They often comment on football, specifically Arsenal, and talk about social issues such as hygiene and the cost of living. The creator also gives advice on relationships and personal presentation, and shares their thoughts on food, fashion, and pet ownership. They use a direct and often humorous tone to engage with their audience.
Yash Patel
TikTok @youngyash11 · Instagram @youngyash11
This creator primarily posts comedic content on social media, often focusing on relatable everyday situations and observations. Many videos feature skits about school life, friendships, and family dynamics. The creator also shares content related to personal experiences and reactions, often using humour and trending sounds. Their content frequently touches on common social scenarios and personal anecdotes that resonate with a wide audience.
Frequently asked questions
Sign in to view NEWI's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with NEWI today
You can use Nutcake’s agentic tools for free. Sign up today to work with NEWI on your creator campaign.